The fourth edition of Pedrottis' Introduction to Optics is a comprehensive revision of a classic guide to the fascinating properties of light, now with new authors. Ideally suited for undergraduate optics courses in physics and electrical/electronic engineering departments, this edition adopts a distinctive phenomenological approach, bringing the underlying science to life through interactive simulations and beautifully revised figures. The modular structure and succinct style of previous edi...

As manufacturing has become ever more automated, the tools and practices of Information Technology (IT) are becoming integral to a successful automated enterprise. Based on the authors' very popular column in Control magazine, this book will guide the industrial engineer and manufacturing manager through the basics of IT--or Manufacturing Informatics (MI) - to successfully integrate it into the automated manufacturing enterprise. It will cover IT networks and control systems, industrial intra...

Government Accounting Made Easy provides a simplified background and discussion of a broad range of governmental accounting topics. The book guides the reader in understanding how these individual topics come together to form a whole, under the new Governmental Accounting Standards Board 34 (GASB 34) financial reporting model.

This volume provides a comprehensive reference grammar of Gothic, the earliest attested language of the Germanic family (apart from runic inscriptions). It is the first in English to draw on the recently discovered Bologna fragment and Crimean graffiti, in addition to the traditional Bible translation explored in most works to date.

This book demonstrates how authors performing the role of a public intellectual discuss ideas and opinions regarding society while using literary strategies and devices in and beyond the text. Their assumed persona thereby reads the world as a book - interpreting it and offering alternative scenarios for understanding it.

Persian literature is the jewel in the crown of Persian culture. It has profoundly influenced the literatures of Ottoman Turkey, Muslim India and Turkic Central Asia and been a source of inspiration for Goethe, Emerson, Matthew Arnold and Jorge Luis Borges among others. Yet Persian literature has never received the attention it truly deserves."A History of Persian Literature" answers this need and offers a new, comprehensive and detailed history of its subject.

This 18-volume, authoritative s...

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigoro...

The creation of a flexible, efficient, digitized, dependable and resilient power grid may well be the best route to increasing energy efficiency & security, as well as boosting the potential of renewable & distributed power sources. This book covers smart grids from A-Z, providing a complete treatment of the topic, covering both policy and technology, explaining the most recent innovations supporting its development, and clarifying how the smart grid can support the integration of renewable e...