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A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need. This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry.

Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-bo...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. This package includes Mastering. Give students a robust conceptual foundation while building critical problem-solving skills Robinson/McMurry/Fay's Chemistry, known for a concise and united author voice, conceptual focus, extensive worked examples, and thoroughly constructed connections b...

The evolution of a classicThe new 12th edition of Introduction to Genetic Analysis takes this cornerstone textbook to the next level. The hallmark focuses on genetic analysis, quantitative problem solving, and experimentation continue in this new edition while incorporating robust updates to the science. Introduction to Genetic Analysis is now supported in Achieve, Macmillan's new online learning platform.

Achieve is the culmination of years of development work put toward creating the most po...

Separation processes on an industrial scale account for well over half of the capital and operating costs in the chemical industry. Knowledge of these processes is key for every student of chemical or process engineering. This book is ideally suited to university teaching, thanks to its wealth of exercises and solutions. The second edition boasts an even greater number of applied examples and case studies as well as references for further reading.

Nuevas y emocionantes intrigas de la detective más famosa del ELE, con los personajes de siempre, nuevas incorporaciones y su característico toque de humor

Reflejan la realidad social y culturas del siglo XXI

Destacan por su sensibilidad lingüística y por presentar con naturalidad la oralidad y la lengua cotidiana

Incluyen un glosario multilingüe al final del libro

Cuenta con MP3 descargaable, notas léxicas y culturales y actividades de comprensión.

- Geschreven door internationaal gerenommeerde argumentatie-experts;

- behandelt systematisch en grondig alle onderdelen van het analyseren en beoordelen van argumentatie;

- toepasbaar bij het nemen van verantwoorde beslissingen en het oplossen van onenigheid.

Argumenteren heeft als doel standpunten op een redelijke manier te verdedigen. Dat gebeurt zowel in informele gedachtewisselingen als in politieke debatten, juridische pleidooien en zakelijke betogen. Argumenteren is niet alleen functio...