The most up-to-date, comprehensive overview of e-commerce today. For courses in e-commerce. E-Commerce 2023: Business, Technology, Society, Global Edition is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data.

Hundreds of examples from companies such as Meta (R), TikTok (R), Netflix (R), YouTube (R), Walmart (R) and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global ec...

Market Leader uses authoritative authentic content from the Financial Times to build the professional language and skills needed to communicate in the modern world of business. The third edition has been completely updated to reflect this fast-changing world.

This book is the definitive guide to all aspects of this important part of International Trade Law. Relied upon by generations of students and practitioners alike, this market leading text is renowned for combining a critical, in-depth examination of all aspects of the law relating to the carriage of goods by sea.

Something new has come that will change the way your students learn, practice and remember grammar. Step 1: take the diagnostic test Step 2: study the grammar in the book and online Step 3: do more practice online Step 4: take the progress test Step 5: need more practice? Go online and do the mobile exercises Step 6: take the exit test to see how much you have learnt With its learning hints and tips, immediate feedback, automatic grading, and grammar tutor videos, this course is ideal for sel...

This is a special edition compiled by the IBM Econmics team (Swiatkowski) for the Rotterdam University of Applied Sciences.

Why should and how can organisations manage their reputations? All organisations, the executives who direct them, the employees who create value and their stakeholders who influence them, all interact and can impact corporate reputation. In a 24/7 media environment, where even a tweet can shape impressions, the importance of reputation management has never been higher. Every single move, decision taken and each isolated event that involves a company or public figure, is scrutinised, documente...

Based on a new classification of algorithm design techniques and a clear delineation of analysis methods, Introduction to the Design and Analysis of Algorithms presents the subject in a coherent and innovative manner. Written in a student-friendly style, the book emphasises the understanding of ideas over excessively formal treatment while thoroughly covering the material required in an introductory algorithms course. Popular puzzles are used to motivate students' interest and strengthen thei...

The new C++11 standard allows programmers to express ideas more clearly, simply, and directly, and to write faster, more efficient code. Bjarne Stroustrup, the designer and original implementer of C++, has reorganized, extended, and completely rewritten his definitive reference and tutorial for programmers who want to use C++ most effectively. The C++ Programming Language, Fourth Edition, delivers meticulous, richly explained, and integrated coverage of the entire language—its facilities, a...

For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world.

Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology ...

For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.