Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-val...

For courses in Human Geography. Strengthening readers' connection to geography through active, discovery-based learning Trusted for its timeliness, readability, and sound pedagogy, The Cultural Landscape: An Introduction to Human Geography emphasises the relevance of geographic concepts to human challenges. The relationship between globalisation and diversity is woven throughout; Rubenstein addresses these themes with a clear organisation and presentation that engages students and appeals to ...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. Help your students launch their careers with modern communication skillsFor the past two decades, business communication has been in a constant flux, with email, web content, social media, and mobile devices changing the rules of the game.

Business Communication Essentials: Fundamental S...

Societal Organization and Globalization in Cultural Anthropology Cultural Anthropology: A Global Perspective provides students with an introduction to cultural anthropology through a traditional holistic and integrative approach. Organized by societal type, this book's primary emphasis is on applied anthropology, with a strong coverage of globalization. Additionally, it emphasizes three unifying themes: 1) the diversity of human societies and cultural patterns the world over, 2) the similarit...

For the two-semester A&P course. Equipping learners with 21st-century skills to succeed in A&P and beyond Human Anatomy & Physiology, by best-selling authors Elaine Marieb and Katja Hoehn, motivates and supports learners at every level, from novice to expert, equipping them with 21st century skills to succeed in A&P and beyond. Each carefully paced chapter guides students in advancing from mastering A&P terminology to applying knowledge in clinical scenarios, to practicing the critical thinki...

Financial Accounting: An International Introduction 7th Edition is an essential textbook for undergraduates and MBA students worldwide taking a first course in financial accounting. It is the ideal book for you if you have little prior knowledge, or are new to this subject area. The book retains the clear writing style and unique international focus which led to the success of previous editions.

This approach enables the teaching of financial accounting in a way that is not country-specific. ...