For courses in Structural Analysis; also suitable for individuals planning a career as a structural engineer. Structural Analysis in SI Units, presents the theory and applications of structural analysis as it applies to trusses, beams, and frames. Through its student-friendly, clear organisation, the text emphasises developing the ability to model and analyse a structure in preparation for professional practice.

The text is designed to ensure students taking their first course in this subject...

For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy.

It also greatly emphasises cultural literacy and gives stu...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For courses in calculus-based physics.

This package includes Pearson Mastering Physics.

Practice makes perfect: Guided practice helps students develop into expert problem solvers

The new 15th Edition of University Physics with Modern Physics, now in SI Units, draws on insights from seve...

For courses in biotechnology. Introduction to Biotechnology brings the latest information students need to understand the science and business of biotechnology. The popular text emphasizes the future of biotechnology and the biotechnology student’s role in that future with balanced coverage of basic cell and molecular biology, fundamental techniques, historical accounts, new advances, and hands-on applications.

The 4th Edition features content updates in every chapter that reflect the most ...

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For undergraduate investment courses.

The core concepts and tools students need to make informed investment decisionsFundamentals of Investing uses practical, hands-on applications and examples to introduce the topics and techniques used by both personal investors and money managers. The...

For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain managementSupply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pr...

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.

Stra...

For two- and three-semester university physics courses. 0134988558 / 9780134988559: Volume 1 contains Chapters 1–19 Focus on the fundamentals and help students see connections between problem types Richard Wolfson’s Essential University Physics is a concise and progressive calculus-based physics textbook that offers clear writing, great problems, and relevant real-life applications in an affordable and streamlined text. The book teaches sound problem-solving strategies and emphasizes conc...

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.

The book continues to place emphasis on global aspects of ...

The classic Marketing Management is an undisputed global best-seller - an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance - the heart of the book - and adds: * A structure designed specifically to fit the way the course is taught in Europe. * Fresh European examples which make students feel at home.

* The inclusion of the work of prominent European academics...