The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and the global economy more generally. This interdisciplinary work is a must for researchers and students ...

Praise for Marketing 6.0 "Immersive marketing is intended to transport the customer into a story until she is convinced that she is there herself. In the process, real and illusory stimuli mix to form a new kind of perceived reality. This book guides us into this futuristic marketing world. Truly enlightening and thought-provoking."

--HERMANN SIMON, Founder and Chairman, Simon-Kucher "Virtual, immersive worlds are rising fast. Old models won't work in these new realities. Marketing 6.0...

This fourth edition has been updated throughout to discuss the global Middle Ages, medieval slavery, climate change and intercontinental pandemics and European exchange with Africa, the Americas and Asia to provide students with a broader understanding of the medieval period which looks beyond the usual European boarders reflecting the new trends in teaching and research. Chapter summaries have been added to each chapter to support students' understanding of the topics, and the glossary has b...

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices t...

A thorough introduction to the key aspects of business law through real-life cases. Law for Business Students, 12th edition, by Adams, Caplan and Lockwood provides comprehensive coverage of the fundamental legal principles relating to the business environment. It covers law in an accessible manner, but without over-simplifying the subject matter.

A practical text on reflective practice for trainee teachers in theFE and skills sector.

Delving into the real issues of policing, and fully updated to cover recent changes in the field, this is the introduction to your Police Studies course.

This practical text for new teachers empowers them to develop their knowledge and understanding of teaching about climate change and sustainability.

In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management.

The new twelfth edition of Drury & Tayles’ Management and Cost Accounting is supported by a fully updated MindTap – a fully flexible online learning platform customizable to suit instructors’ specific course needs, and which provides students with all the tools they need to succeed. These include an interactive eReader, engaging multimedia, practice questions, assessment materials, revision aids, and analytics to help you track students’ progress. Additionally, a fully updated compani...