Ranked as the most highly cited text in Business, Marketing, Accounting & Economics according to the Financial Times! The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. With over 500,000 copies sold, Research Methods for Business Students by Saunders, Lewis, and Thornhill is the definitive textbook for Business, Marketing, and Management students conducting a research-led project or dissertation. This fully revised 9th editio...

With numerous approaches to choose from, knowing where to start when doing qualitative data analysis (QDA) can be a challenge. This book gives you direction with an accessible and thorough introduction to nine different approaches to QDA, written by a multi-disciplinary team with years of experience teaching and analysing data using these methods. With a clear focus on the ‘how to’ of QDA, each chapter includes: •Step-by-step descriptions of how to apply each approach in your resea...

Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style. Covering all the essential topics, from immigration and intercultural conflict, to intercultural health communication and communication in the workplace, this cutting-edge 4th edition: Explains the key theories and concepts you need to know. Brings theory to life with a range of global case studies.

Ties ke...

Project Management, A practical Approach is de Engelstalige editie van Projectmanagement.

- Verbeterde structuur en aandacht voor actuele onderwerpen als Scrum;

- zeer praktijkgerichte aanpak;

- website met flitscolleges, spreadsheetmodellen en checklists.

Project Management laat studenten op een unieke en laagdrempelige manier kennismaken met projectmatig werken om projecten succesvol aan te pakken. Niet alleen in het bedrijfsleven, ook in het onderwijs worden steeds meer werkzaamheden proje...

Enhance your productivity at work with “Visual Working,” the follow-up to the successful “Visual Thinking” and “Visual Doing.”

This practical workbook shows you how to use drawing as a fun and effective way to communicate at work. It provides simple steps to incorporate business drawing into your daily routine so that you can express ideas with images as easily as with words.

Discover the Five Visual Thinking Types and use practical tips to improve collaboration and communication...

A tale about strategy done differently

The One-Hour Strategy follows Martin, the new sales team lead at Waters & Flows, which attracted him because of their unique way of doing strategy. We shadow Martin as he onboards with his new colleagues, who walk him through each aspect of their One-Hour Strategy, answering his questions and addressing his reservations. Along the way, Martin learns:

• Why employees at every level in the firm should be involved in strategy

• How strategic competence ...

You can find many different books on Lean Manufacturing or Six Sigma. This book is different because it addresses the relation between Lean and other improvement methods that have been proven to be successful over the past decades, such as TQM, Kaizen, TPM and Six Sigma. These methods, tools and techniques have been united in the ‘Continuous Improvement Maturity Model’ (CIMMTM).

CIMM is an open standard and is maintained by the ‘Lean Six Sigma Academy’ (LSSA).

The framework describe...

The Business Object Modelling (BOM) workbook treats the approach used to create and manage the BIAN Reference Data Architecture for the Financial Industry. It treats the added value this model can provide for the Financial Industry and its service providers.

However, the applicability of the approach used by BIAN to create and manage its Reference Data Architecture, and the added value of such “enterprise data model”, is not limited to BIAN and the financial industry. The workbook treats...

NOT FOR HR

This book is about action. We talk enough about diversity and inclusion, but how do you step-by-step progress towards a sustainably diverse and inclusive organization? What do you do at each moment to get everyone on board? Perfect for beginners, but certainly also for advanced individuals who will gain a clear understanding of the stages of inclusion, whom you need, and what you should do in each phase to create an inclusive organizational culture.

Concrete answers to the above (...

This comprehensive guide hones in on marketing’s pivotal role in creating value for customers and other stakeholders. It navigates through the stages of (1) marketing analysis, (2) strategy development, (3) implementation of the marketing strategy via the marketing mix, and (4) marketing evaluation using established key performance indicators.

The book serves as a valuable resource for students, marketers, and business leaders navigating the dynamic marketing landscape, providing guidance t...