An accessible guide for students helping them understand and pass the NEW Preparing to Teach in the Lifelong Learning Sector assessments.

- Based on the popular Grondslagen van de Marketing;

- includes the latest digital marketing topics and trends;

- offers an European perspective, embedded in a global context.

Marketing Fundamentals is the English-language edition of Grondslagen van de marketing, the most influential Dutch book about marketing. Over de last 25 years it has inspired many students in the Netherlands and spiked their enthusiasm for marketing. This bestseller by Dr. Bronis Verhage – Professor of Marketing at Ge...

People who cannot draw well usually think that professional sketching is a complex and difficult process. However, with this book you will see that even the most complex sketches are just a structure of very simple, yet confidently drawn segments built on each other. It shows which features make drawings look professional and how you can implement those in your own sketches.

The Exceptionally Simple Theory of Sketching - Extended Edition provides you with a very short course, which does not t...

Newborn brands are like babies, you can be very proud of it and feel great love for it. They can also take up all your time and give you sleepless nights. This doesn’t matter, if they grow up to be big (and strong), it was all worth it. To prepare children for the big world, you have to help them develop their personalities, let them get the best out of their DNA.

The same goes for a newborn brand, successfully nurturing a project is an all-encompassing process. There’s a lot that comes w...

As the second book in the ‘this human’ series, Design Character explores the values, ethics, and motivations behind every designer. It helps the reader navigate their inner world and create an authentic practice that is deeply informed by who they are at their core.

Perfect for a designer, or anyone keen to understand how values inform their actions, this book is for those wanting to have more impact with their work and accelerate mastery in their practice.

We have entered an era that a...

Brigid Laffan on her lecture 'Can Collective Power Europe Emerge from Putin’s War?':

‘On 24 February 2022, the post-war international order ended, as did the 1989 peace dividend. A major nuclear power, Russia, invaded its neighbour Ukraine, targeting civilians, reducing urban centres to a rubble and triggering a major displacement of people in Europe. For the European Union (EU) and the wider community of democracies, this is a critical juncture with implications for the security and poli...

Kritisch denken is een van de grootste lacunes in ons onderwijs. Zin van onzin leren scheiden is van enorm belang in het informatietijdperk waarin we leven. Dit boek helpt je op systematische wijze inzicht te krijgen in en komaf te maken met de belangrijkste denkfouten die elke mens spontaan maakt. Het helpt je ook drogredenen en onbetrouwbare informatie te ontmaskeren.

Naast inzicht in wat kritisch en wetenschappelijk denken inhoudt, kom je ook meer te weten over wat wetenschap betrouwbaar m...

Every university is a community of ambitious people. People who love challenges and see new opportunities. A university is part of a society: it tries to understand it to contribute to its wellbeing. How can we do that in today’s world? When can we say that a university is ‘good’? And how can we explain to society what the university is good for? These are the questions that the contributors to this volume tackle in their critical reflections.

The reflection on the university does not t...

This book provides an in-depth overview of simple and multiple linear regression analysis, one-way and multi-way analysis of variance, and logistic regression. It offers a combination of theoretical and mathematical depth, clear and detailed explanations of concepts, as well as a variety of examples. Each example is explained in detail and accompanied by step-by-step instructions and screenshots. Throughout the book, the accessible, interactive statistical software package JMP is used for dat...