Drawing on the most up-to-date and relevant research, this concise textbook is an accessible guide to harnessing the appropriate resources when launching a new start-up business. The focus is on the wide range of tangible and intangible resources available to entrepreneurs in the early stages of a new venture. This second edition brings in material on crowdfunding, digitalization and Covid-19, and dedicates new chapters to: lean start-ups and business models idea generation and opportunity de...

This book is a presentation of the study of the methods by which macroeconomics is researched, taught and communicated, and why specific theories, research strategies and teaching are preferred. A range of experts provide analysis of the concepts, ideas and principles to give a better understanding of the macroeconomics behind policies.

Examines whether the technologies of the Fourth Industrial Revolution, such as AI, will lead to greater economic uncertainty, environmental collapse and social unrest, or whether they will help achieve shared prosperity and sustainable development, and successively the SDGs.

The book explores the discipline of project management from the perspective of the healthcare environment. The Third Edition features changes related to the PMBOK® Guide, 7th Edition and emphasizes tailoring, performance domains, and value delivery systems, all from the perspective of the healthcare field.

A manifesto for positive change, this is the perfect book to help turn the UN Sustainable Development Goals into action and to envisage a positive future for leaders at every level in organizations.

This book provides readers with direct case studies for better understanding. In addition, it explains regulation and usage of FinTech in daily transactions. Readers are shown how FinTech has an imperative role in financial analysis, Insurtech, and the share market.

More than ever, technology is indispensable to business operations and recordkeeping, so people skilled in computer automation—IT auditors—have become an essential part of the financial audit team.

The book explores the social relations and moral fabric of the firm and the creativity of human action at work.

The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers.

Microeconomics, 6th Edition gives students the most effective approach for learning microeconomic tools and concepts. This text provides an accessible, integrated structure with numerous practice problems, exercises, and engaging applications. Worked-out Learning-by-Doing problems, mathematical and graphical data, and verbal explanations enable business and economics majors to recognize significant data, patterns, and trends.