Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...

This fully revised third edition provides a comprehensive exploration of performance management in the public sector, incorporating nearly 200 new references from the latest decade of performance management research. The book presents fresh evidence on the uses and effects of performance management.

Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case...

Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager's way of thinking, focusing on the role, issues, and decisions t...

Gain a comprehensive understanding of essential operations management principles with this easy to read introduction to the subject "This textbook provides valuable insight into the essentials of directing, designing, delivering and developing operations. For the times we live in, the addition of 'responsible operations' at the end of each chapter makes the book an essential text for any operations management course." Dr Philip Davies, Associate Professor of Operations Management Henley Busin...

Find balance in your digital life and improve your wellbeing with fascinating insights and practical tips.

Basic Space Innovation explores the dawn of a new era in business, driven by the groundbreaking advancements in space technology that are set to redefine our future.

Rich people know a secret. In this book, former Wall Street investor Codie Sanchez pulls back the curtain.

Most people look for wealth in all the wrong places.. From dropshipping and startups to grinding for promotions, you might believe you have to trade your life to be one of the few who win. But the truly rich know these paths are paved with delusion and false promises.

In Main Street Millionaire, Codie Sanchez teaches you the path the wealthy really walk. Instead of risking it all with li...