A new research project guide for social science students used to hybrid teaching and research; it comes from two young, energetic methods experts who map the individual’s journey through a contained project.

Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.

Approaches to Mixed Methods Research focuses on the choices social scientists make when designing a study that mixes quantitative and qualitative data. Authors Lisa D. Pearce and Jessica Halliday Hardie explore ways to weave together strands of research using qualitative and quantitative data to speak to and enhance each other; a strand being a series of steps involved in collecting and analyzing a single type of data.

The result, they show, is a more holistic body of evidence that emerges, a...

Mixed Methods Research Outside the Box offers a fresh and unconventional perspective on mixed methods research. Author Joseph A. Maxwell empowers readers to creatively blend qualitative and quantitative approaches. Drawing from modern insights on causation and philosophy of science, this book promotes innovation in mixed methods.

Grasp the fundamentals of Human Resource Management with this engaging and accessible text, ideal for undergraduate and postgraduate students.

This illuminating guide to the core skills and techniques of the relational approach to coaching brings the intersubjective, collaborative relationship between coach and client into focus. The authors use key case examples from a variety of settings to illustrate the skills needed at different stages of the coaching relationship, including chapters on:

Establishing the Working Alliance

Inquiring Collaboratively

Use of Self

The Presenting Past

Enactments, Games, Ruptures and Repairs

Endings in...

Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.

A classic standalone title that meets a specific, and ongoing, need of the qualitative research community.  A sophisticated and nuanced introduction to coding qualitative data that is used by researchers, students, and lecturers around the world.