This introductory guide to marketing analytics using Microsoft Excel provides a broad and easy-to-understand overview of marketing analytics for those who are new to the subject.

In Continuous Architecture in Practice, three leading software architecture experts update the classic practices of the discipline for contemporary environments, software development contexts, and applications. Coverage includes:

- Discover what has changed, and how the role of the architect must change

- Reflect the quality attributes of today in evolvable architectures

- Understand team-based software architecture, and architecture as a GÇ£flow of decisionsGÇ¥

- A...

A comprehensive guide to local management with a unique regional approach that provides practical applications for future local leaders.

This book is for social science students who need to learn the theory of analysis alongside the specifics of the R software package.

Bestselling text Principles of Trauma Therapy: A Guide to Symptoms, Evaluation, and Treatment, Third Edition covers the modern treatment of psychological trauma that is both comprehensive in scope yet highly practical in application.

A comprehensive guide to understanding the complexities of Global Political Economy, emphasising the importance of context and a truly global range of perspectives in analysing global issues.

This textbook provides students with a comprehensive introduction to the role of governments and the public sector as well as international tourism policy in developing and managing tourism.

The all-round companion for your secondary teacher education school placements, no matter what subject you are studying.