This book provides you with the tools and knowledge needed to take control of your financial future. The rest is up to you. Take action, stay committed, and watch your wealth grow. Your journey to financial freedom starts now.

Advertising is everywhere. Whether you realise it or not, it's there when you watch your favourite Netflix show, when you scroll through Instagram, and when you search on Google. What's more, advertisers are becoming more savvy than ever, using new technologies to target adverts to you specifically. So what are we to make of all this? This book will equip you with a thorough understanding of today's media environment and how 'online' advertising differs from traditional 'offline' models.

In ...

In an increasingly data-centric world, we all need to know how to read and interpret statistics. But where do we begin?This book breaks statistical terms and concepts down in a clear, straightforward way. From understanding what data are telling you to exploring the value of good storytelling with numbers, it equips you with the information and skills you need to become statistically literate.

It also:Dispels misconceptions about the nature of statistics to help you avoid common traps. Helps ...

Discover the never-before-told story of the ruthless shadow race between Microsoft and Google, as both compete to develop a mass-market AI while juggling existential questions of ethics, human progress and the future of the world as we know it.

"They declined his offer too, not realizing how much the thin-skinned Musk didn’t like it when people said no. Soon enough though, Hassabis got another email. This time, it was from Google."

When ChatGPT was released, the world changed overnight. Eve...

A crucial read.' Marshall Goldsmith'A must-read.' Marcus BuckinghamChange and innovation are the cornerstones of dynamic and modern business. Or so we are told. Whether it’s a merger or re-org; a new process, policy, or IT “solution”; or reconfiguring the office layout, change has become the ultimate easy button for leaders, who pursue it with abandon and thereby unleash an endless torrent of disruption on employees.

The result is life in the blender: a perpetual state of upheaval, unce...

From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders

Machine-learning systems are making life-altering decisions for us: approving mortgage loans, determining whether a tumour is cancerous, or deciding whether someone gets bail. They now influence discoveries in chemistry, biology and physics - the study of genomes, extra-solar planets, even the intricacies of quantum systems.

We are living through a revolution in artificial intelligence that is not slowing down. This major shift is based on simple mathematics, some of which goes back centuries...

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

With globalisation, digitisation, more cross-border movement of persons and multinational businesses, events and cases have increasingly become transnational. Conversely, with the current geopolitical climate, the increase of migration and the recent pandemics, borders have regained importance. These developments raise questions about the territorial scope of legislation. In this book, 28 mechanisms have been identified which influence the territorial scope of EU law. With those mechanisms, t...

This thesis examines the potential of small, low-carbon, (near) zero-energy dwellings as a solution that would both address sustainability challenges and answer to the growing housing shortage in North-West Europe. It adopts a multidimensional outlook that encompasses institutional, social and technical aspects surrounding the dwellings. The institutional aspect is addressed through an investigation of financial, legislative, technical and cultural barriers to the implementation and uptake of...