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Auteur
Philip Kotler (2)
Verschijningsjaar
2025 (45)
2024 (5)

Nieuwe titels (51)

Een overzicht van nieuwe studieboeken die relevant zijn binnen het hoger onderwijs.

12,95
Levertijd: 4 werkdagen
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Bestel

Hidden Potential

The Science of Achieving Greater Things

2025 || Paperback || Adam Grant || Ebury Publishing

22,95
Levertijd: 4 werkdagen
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Bestel

Supremacy

AI, ChatGPT and the Race that Could Break the World

2024 || Paperback || Parmy Olson || Macmillan

Discover the never-before-told story of the ruthless shadow race between Microsoft and Google, as both compete to develop a mass-market AI while juggling existential questions of ethics, human progress and the future of the world as we know it.

"They declined his offer too, not realizing how much the thin-skinned Musk didn’t like it when people said no. Soon enough though, Hassabis got another email. This time, it was from Google."

When ChatGPT was released, the world changed overnight. Eve...

82,95
Levertijd: 4 werkdagen
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Bestel

Macroeconomics / 9th Edition

2025 || Paperback || Olivier Blanchard || Pearson

84,95
Levertijd: 5 werkdagen
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Bestel

Marketing: An Introduction / 16th Edition

2025 || Paperback || Gary Armstrong e.a. || Pearson

89,95
Levertijd: 5 werkdagen
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Bestel

Marketing Management / 17th Edition

2025 || Paperback || Philip Kotler e.a. || Pearson

23,95
Levertijd: 6 werkdagen
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Bestel

The Experimentation Field Book

A Step-by-Step Project Guide

2024 || Paperback || Jeanne Liedtka e.a. || Columbia University Press

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

161,00
Levertijd: 6 werkdagen
met 5% korting 152,95
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Bestel

Organizational Communication

A Critical Introduction

2025 || Paperback || Dennis K. Mumby e.a. || SAGE

54,00
Levertijd: 6 werkdagen
met 5% korting 51,30
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Bestel

Qualitative Research in Business and Management / 4th edition

2025 || Paperback || Michael D Myers || SAGE

This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project.

138,00
Levertijd: 6 werkdagen
met 5% korting 131,10
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Bestel

Compensation

A Balanced Approach

2025 || Paperback || Beverly J. DeMarr e.a. || SAGE

Compensation: A Balanced Approach covers compensation systems and practices through theory and application. Each chapter looks at compensation from both the employer and employee perspective, giving students a more holistic understanding of the role total rewards play in an organization.

81,95
Levertijd: 6 werkdagen
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Bestel

Service Operations Management / 6th edition

2025 || Paperback || Robert Johnston e.a. || Pearson Benelux B.V.

Address real-world organisational challenges by applying the principles of Service Operations Management Service Operations Management, 6th edition provides an understanding of how service performance can be improved in organisations. It features tools and techniques throughout, along with examples from a wide variety of international businesses.