Now fully revised and updated, this leading ICT series volume offers a concise yet comprehensive account of the structure and function of the human nervous system. Trusted by generations of readers and now in its seventh edition, it remains internationally popular as the most succinct, clinically relevant and uniquely illustrated textbook available on the subject. Carefully targeted to bridge the gap between a brief overview on the one hand and an extensive text on the other, this book provid...

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.

By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...

Modern Systems Analysis and Design is your practical guide to the concepts, skills, methodologies, techniques and tools needed to develop information systems as a systems analyst. Successful completion of an introductory course in computer systems and experience designing programs in at least 1 programming language are a proper foundation for this text. Drawing on the systems development life cycle, the authors provide a conceptual and systematic framework while logically progressing through ...

Introduction to International Relations and Global Politics provides students with a complete understanding of theory and how it applies to the real world. With comprehensive coverage of all major classical and contemporary theories and approaches, the text focuses on the connections between theory and current issues in international relations.

Celebrating over 30 years as the market-leading series, Blackstone's Statutes have an unrivalled tradition of trust and quality. With a rock-solid reputation for accuracy, reliability, and authority, they remain first-choice for students and lecturers, providing a careful selection of up-to-date legislation for exams and course use.

Teaches students to apply the key principles of innovation and entrepreneurship in a variety of business contexts Now in its fourth edition, Innovation and Entrepreneurship provides an overview and synthesis of the most recent research on innovation and entrepreneurship, offering clear and accessible coverage of essential research principles that are applicable in a broad range of business models and industry sectors in a variety of business, public and social contexts. Using a proven process...