De lesmethode “Basis Marketing voor het MBO, 2e editie” behandelt alle belangrijke aspecten van de moderne marketing zoals deze zich vanaf de jaren 60 heeft ontwikkeld. De methode is sterk praktijkgericht en zeer toegankelijk voor de MBO student op niveau 3 en 4. De verworven kennis uit dit lesmateriaal kan direct worden ingezet!

Whether you're managing a rebrand or educating your staff or students about brand fundamentals, Designing Brand Identity is the quintessential resource. The sixth edition has been updated throughout to address the challenges faced by branding professionals today. From research to brand strategy, design execution to launch and governance, Designing Brand Identity is a compendium of tools and best practices that demystifies, inspires, and provides a road map to creating sustainable and successf...

A highly accessible resource covering the basics of the design and operation of electrical power systems with minimal technical background required Electrical Power System Essentials delivers a thorough introduction to the electrical power system and its functioning, and the changes that come with the worldwide energy transition process. This revised and updated Third Edition includes new material on HVDC developments, electricity markets, capacity calculation (NTC and flow-based), power syst...

Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision maki...

The venerable, time-tested guide to style, usage, and grammar—an indispensable reference informing the editorial canon with sound, definitive advice. Now in its 18th edition! More than 1.75 million copies sold! Much has happened in the years since the publication of the seventeenth edition of The Chicago Manual of Style. The world has transformed, and the Manual has risen to meet the moment.

The eighteenth edition of this classic guide for writers, editors, and publishers is the most exten...

Comprehensive, accessible, and highly illustrated, Robbins, Cotran & Kumar Pathologic Basis of Disease, 11th Edition, offers an in-depth, state-of-the-art overview of human diseases and their cellular and molecular basis. This best-selling text delivers the latest, most essential pathology knowledge in a readable, interesting manner, ensuring optimal understanding of the latest basic science and clinical content. More than 1,000 high-quality photographs and full-color illustrations highlight ...

Dit handboek geeft een grondige en actuele analyse van de consumentenbescherming en marktpraktijken. De wetgeving met inbegrip van de recentste evoluties zoals de omzettingswetgeving van de Omnibusrichtlijn en Boek XIX Wetboek van economisch recht, alsook de meest relevante rechtspraak en rechtsleer worden in de analyse verwerkt.

The latest edition of the bestselling project management textbook In the newly revised fourteenth edition of Project Management: A Systems Approach to Planning, Scheduling and Controlling, renowned project management leader Harold Kerzner delivers another insightful and hands-on discussion of project management. The book is packed with new material related to artificial intelligence (AI), new methodologies - including agile and hybrid - data driven project management, managing diversity, and...

The number one book in pediatric OT is now revised and better than ever! Focusing on children and youth from infancy through adolescence to transition to adulthood, Case-Smith's Occupational Therapy for Children and Adolescents, Ninth Edition, provides comprehensive coverage of evidence-based pediatric practice across all settings. The textbook covers foundational concepts for OT for children and youth; evaluation and assessment; intervention across all major life occupations; interventions a...