Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today...

Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

Custom publication for the University of Amsterdam. Course: 'Strategy and Organisation in a Global Business World' (6011P0501Y).

With its unique combination of humour and step-by-step instruction, this award-winning book is the statistics lifesaver for everyone. From initial theory through to regression, factor analysis and multilevel modelling, Andy Field animates statistics and SPSS software with his famously bizarre examples and activities. Features: •Flexible coverage to support students across disciplines and degree programmes •Can support classroom or lab learning and assessment •Analysis of real data with ...

What are the new questions raised by AI for the prevention and detection of crime? How can we rationalise the Amazon Ring doorbell and Tesla’s Sentry Mode? How can algoracism be identified, and what should we think of data donation? Surveillance today cannot be understood without an awareness of how AI and algorithms have become increasingly central in the governance of security. They have led to a substantial expansion in the depth and breadth of surveillance, ranging from mass data collec...

This document is the TOGAF Standard — Introduction and Core Concepts. It has been developed and approved by The Open Group, and is part of the TOGAF Standard, 10th Edition.

This document introduces the standard, including an executive overview of Enterprise Architecture, a description of how the standard is organized, and a summary of core concepts. It also contains the material common to the individual documents that comprise the standard, such as the definitions, as well as document refer...