The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

This groundbreaking textbook redefines auditing education by seamlessly incorporating International Standards on Auditing (ISAs) and other IAASB assurance standards at its core, establishing a new paradigm in how auditing principles are taught. Recognized worldwide as the hallmark of auditing excellence, ISAs set the highest benchmarks for audit quality.

This latest edition meticulously unfolds the evolution, application, and global integration of ISAs, alongside other assurance standards and...

Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' exper...

For many students writing an academic text can be challenging. However, with diligent practice, academic writing is a skill you can learn. The online writing course Academic Writing Skills for Economics and Business Administration offers students specific practice as to various ‘micro’ writing skills, including the structure of an academic text, the theoretical framework, data and methodology, results, as well as citing, paraphrasing and quoting, argumentation, cohesion and sentence struc...

Filled with stunning images and in-depth information on both common and rare ophthalmic diseases and disorders, Kanski's Clinical Ophthalmology: A Systematic Approach, 10th Edition, is both a foundational knowledge source for trainees and a valuable reference for experienced practitioners. Dr. John Salmon, from the University of Oxford, has meticulously revised this classic text, retaining Dr. Kanski’s highly effective format of succinct text and visually dynamic presentation. Extremely wel...

Myers’ Psychology is your safe harbor in the storm

The best AP® psychology textbook is back and better than ever! Perfectly aligned to the new course framework, Myers’ Psychology for the AP® Course, fourth edition delivers the wit and poignant personal stories that you love as well as the new AP® skills development that you need. Also new to this edition, new co-author Elizabeth Yost Hammer brings a deep knowledge and understanding of the AP® psych course based on years of attending t...

This leading monograph on European Environmental Law is now completely updated and revised. This book provides an in-depth analysis of important legal issues of European environmental law. What are the legal grounds for EU environmental policy and on what principles are directives and regulations based upon? To what extent precludes EU environmental regulation more stringent national environmental standards? What are the requirements the Court of Justice has imposed on the Member States imple...