Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Educational Psychology: Active Learning Edition uses 44 easy-to-read modules to explain how you can use educational psychology research in your own classroom. Theory and practice are considered together, showing how research on child development, cognitive science, learning, motivation, teaching and assessment can be used to solve the everyday problems of teaching. This practical resource includes specific strategies, guidelines, real-world issues, case studies and tips from expert teachers t...

Statics and Mechanics of Materials, 6th Edition in SI Units, features a thorough presentation of the theory and applications of the most fundamental topics of two important branches of mechanics. This title is a combination of two of the author’s bestselling texts, Engineering Mechanics: Statics and Mechanics of Materials, with a firm focus on concepts that are commonly encountered in engineering practice. The text empowers students to succeed by drawing upon Professor Hibbeler's decades of...

Accounting Information Systems (AISs) delivers unprecedented coverage of these types of financial systems. The text examines how developments in IT affect business processes and controls, the effect of recent regulatory developments on the design and operation of AISs, and how you can use AISs to add value to an organization.

The 16th Edition covers important new IT developments in AIS, such as robotic process automation, blockchain and data analytics. Not only will you see how AIS has change...

Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

Custom publication for the University of Amsterdam. Course: 'Strategy and Organisation in a Global Business World' (6011P0501Y).

With its unique combination of humour and step-by-step instruction, this award-winning book is the statistics lifesaver for everyone. From initial theory through to regression, factor analysis and multilevel modelling, Andy Field animates statistics and SPSS software with his famously bizarre examples and activities. Features: •Flexible coverage to support students across disciplines and degree programmes •Can support classroom or lab learning and assessment •Analysis of real data with ...

What are the new questions raised by AI for the prevention and detection of crime? How can we rationalise the Amazon Ring doorbell and Tesla’s Sentry Mode? How can algoracism be identified, and what should we think of data donation? Surveillance today cannot be understood without an awareness of how AI and algorithms have become increasingly central in the governance of security. They have led to a substantial expansion in the depth and breadth of surveillance, ranging from mass data collec...

Besides the courseware publication (ISBN: 9789401807999), you are advised to obtain the DAMA DMBOK publication (ISBN: 9781634622349). Optionally, you can use the publication Data management: a gentle introduction (ISBN: 9789401805506) as inspiration for examples and quotes about the field of data management.

This material is intended to prepare participants for the CDMP exam by DAMA International. The courseware can only be ordered by partners and is based on the current version of the DAMA ...