Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

Now published by Sage

Recipient of the 2025 Textbook & Academic Authors Association (TAA) McGuffey Longevity Award

This award celebrates textbooks that have stood the test of time by demonstrating excellence over multiple editions.

The new Twelfth Edition of Social Psychology by Saul Kassin, Steven Fein, and Hazel Rose Markus captures the excitement of this dynamic and responsive field in our ever-changing world. The authors highlight the most exciting and important foundational and contem...

Statics and Mechanics of Materials, 6th Edition in SI Units, features a thorough presentation of the theory and applications of the most fundamental topics of two important branches of mechanics. This title is a combination of two of the author’s bestselling texts, Engineering Mechanics: Statics and Mechanics of Materials, with a firm focus on concepts that are commonly encountered in engineering practice. The text empowers students to succeed by drawing upon Professor Hibbeler's decades of...

From learning how to perform research to mastering the critical appraisal of research reports for use in practice, Polit & Beck’s Nursing Research: Generating and Assessing Evidence for Nursing Practice, 12th Edition, emphasizes the critical role of research in today’s changing healthcare field and empowers students to confidently utilize research capabilities to improve patient outcomes and enrich their professional careers. AJN award-winning title with the new edition authored by Jan...

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

Custom publication for the University of Amsterdam. Course: 'Strategy and Organisation in a Global Business World' (6011P0501Y).

Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

What are the new questions raised by AI for the prevention and detection of crime? How can we rationalise the Amazon Ring doorbell and Tesla’s Sentry Mode? How can algoracism be identified, and what should we think of data donation? Surveillance today cannot be understood without an awareness of how AI and algorithms have become increasingly central in the governance of security. They have led to a substantial expansion in the depth and breadth of surveillance, ranging from mass data collec...

Besides the courseware publication (ISBN: 9789401807999), you are advised to obtain the DAMA DMBOK publication (ISBN: 9781634622349). Optionally, you can use the publication Data management: a gentle introduction (ISBN: 9789401805506) as inspiration for examples and quotes about the field of data management.

This material is intended to prepare participants for the CDMP exam by DAMA International. The courseware can only be ordered by partners and is based on the current version of the DAMA ...