Tortora/Case/Bair/Weber/Funke's Microbiology, An Introduction delivers an exceptionally clear presentation of complex topics, a careful balance of concepts and applications, and pedagogically superior art. With a focus on big-picture concepts and themes in microbiology, the text encourages you to visualize and synthesize more difficult topics such as microbial metabolism, immunology and microbial genetics. The trusted clinical focus and student-friendly narrative will help you understand why ...

Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a tourism, hospitality and events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This fourth edition has been fully revised and updated to reflect the major changes in strategic direction for these industries due to the mo...

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

Custom publication for the University of Amsterdam. Course: 'Strategy and Organisation in a Global Business World' (6011P0501Y).

With its unique combination of humour and step-by-step instruction, this award-winning book is the statistics lifesaver for everyone. From initial theory through to regression, factor analysis and multilevel modelling, Andy Field animates statistics and SPSS software with his famously bizarre examples and activities. Features: •Flexible coverage to support students across disciplines and degree programmes •Can support classroom or lab learning and assessment •Analysis of real data with ...

What are the new questions raised by AI for the prevention and detection of crime? How can we rationalise the Amazon Ring doorbell and Tesla’s Sentry Mode? How can algoracism be identified, and what should we think of data donation? Surveillance today cannot be understood without an awareness of how AI and algorithms have become increasingly central in the governance of security. They have led to a substantial expansion in the depth and breadth of surveillance, ranging from mass data collec...

Besides the courseware publication (ISBN: 9789401807999), you are advised to obtain the DAMA DMBOK publication (ISBN: 9781634622349). Optionally, you can use the publication Data management: a gentle introduction (ISBN: 9789401805506) as inspiration for examples and quotes about the field of data management.

This material is intended to prepare participants for the CDMP exam by DAMA International. The courseware can only be ordered by partners and is based on the current version of the DAMA ...

This document is the TOGAF Standard — Introduction and Core Concepts. It has been developed and approved by The Open Group, and is part of the TOGAF Standard, 10th Edition.

This document introduces the standard, including an executive overview of Enterprise Architecture, a description of how the standard is organized, and a summary of core concepts. It also contains the material common to the individual documents that comprise the standard, such as the definitions, as well as document refer...