Illustrations drawn from real specimens, presented in surface-to-deep dissection sequence, set Grant’s Atlas of Anatomy apart as the most accurate illustrated reference available for learning human anatomy and referencing in dissection lab. A recent edition featured re-colorization of the original Grant’s Atlas images from high-resolution scans, also adding a new level of organ luminosity and tissue transparency. The dissection illustrations are supported by descriptive text legends with ...

Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...

Most businesses don’t take qualitative research seriously. They see it as soft, vague—too uncertain to drive business strategy.

That’s why so many researchers see their insights ignored and struggle to gain buy-in.

Design Research Mastery changes the game. Sara Fortier teaches you how to transform research into a strategic catalyst—winning over skeptics and inspiring innovative products and services. Through a step-by-step approach, readers will master the planning, execution, and co...

The go-to textbook for medical students Designed to be as easy to understand as it is comprehensive, Kumar & Clark's Clinical Medicine is the definitive guide for medical students and doctors in training. Revised and updated to reflect the structure of modern medical care, an all-new Acute Medicine chapter focuses on the initial, problem-based assessment of the unwell patient. Chapters on Medical Specialties explore the diagnosis and management of patients with chronic disease across the spec...

C# is undeniably one of the most versatile programming languages available to engineers today. With this comprehensive guide, you'll learn just how powerful the combination of C# and .NET can be. Author Ian Griffiths guides you through C# 12.0 and .NET 8 fundamentals and techniques for building cloud, web, and desktop applications.

Designed for experienced programmers, this book provides many code examples to help you work with the nuts and bolts of C#, such as generics, LINQ, and asynchronou...

Magill’s Motor Learning and Control: Concepts and Applications introduces the study of motor learning and control to students pursuing careers in exercise science, physical education, and other movement-oriented fields. Each chapter presents motor learning and control as a set of principles and guidelines based on research evidence. Recent scholarship is interpreted and used to explore core concepts and basic theory.

Application Problems guide students to consider real-world applications of...

Fundamentals of Corporate Finance offers a practical introduction to modern-day core finance principles. The text arms you with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that you can apply in your future career.

Updated with new data, examples and exercises, the 6th Edition gives you the opportunity to practice and apply course concepts. It also connects you to the latest financial issues and policy in today's world of busi...

MIMS' Medical Microbiology and Immunology is loved internationally for its thorough yet easy-to-follow coverage of microbiology, infectious diseases, and immunology as a dynamic interplay between microbes and host. Covering the fundamentals of these closely linked disciplines, MIMS' takes a systems approach to elaborate on epidemiology, clinical presentation, pathogenesis, and diagnostic approaches, as well as treatment and infection control considerations, supplemented by case-based examples...

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: Balanced treatment of prescriptive and emergent models of strategic management. Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy.

Cutting-edge conte...