The new fifth edition of Principles of Business Information Systems features new cases, new questions and assignments and the latest technologies, whilst retaining its comprehensive coverage of Information Systems issues. It also boasts a wealth of real-world examples from a broad range of countries and updated coverage of IT and technological issues, making it perfect for courses that prepare students for the modern corporate world.

The seventh edition of How to Conduct Surveys: A Step-by-Step Guide by Arlene Fink provides a concise and reliable resource for developing and running surveys. The seventh edition includes new information on the use of AI in surveys, social media, videoconference platforms, cultural validity, and research ethics, along with updated data and citations throughout.

Comprehensive, clinically oriented, and practical, Medical Microbiology, Tenth Edition, remains the go-to text for foundational coverage of key interrelated concepts in medical microbiology, immunology, and infectious diseases. Clear and engaging coverage of the microbial world and its interface with our bodies and the environment provides the foundation to understand these roles in individual and public health and disease-helping you master the essentials of microbiology to effectively prepa...

This accessible and classroom-tested textbook/reference presents an introduction to the fundamentals of the interdisciplinary field of data science. The coverage spans key concepts from statistics, machine/deep learning and responsible data science, useful techniques for network analysis and natural language processing, and practical applications of data science such as recommender systems or sentiment analysis. Topics and features: Provides numerous practical case studies using real-world da...

A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing. This guide follows the five main management decisions: whether to internationalise, which markets to enter, how to enter a foreign market, and how to design and then implement and co-ordinate the global marketing programme appropria...

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.

Principles of Comparative Politics by William R. Clark, Matt Golder, and Sona N. Golder offers a view into the rich world of comparative inquiry, research, and scholarship. The Fourth Edition of this groundbreaking book gives readers meaningful insight into how cross-national comparison is actually conducted and why it matters.

Need to tackle your research project? This practical, straightforward book covers every step along the way so you can confidently take the leap into the research world.

English Phonetics and Pronunciation Practice provides a unique introduction to basic articulatory phonetics for students of English. Taking a practical approach, this book teaches the pronunciation of modern standard non-regional British English to intermediate and advanced learners worldwide. Now fully updated and restructured, the more concise new edition:• provides an up-to-date description of the pronunciation of modern British English;• demonstrates the use of English consonants and ...