This book provides an accessible and student-friendly introduction to the history of the English language from the beginning of the eighteenth century up until the present day. Taking an activity-based approach, this text ensures that students learn by engaging with the fascinating evolution of this language rather than by simply reading about it.

Worldwide Destinations: The Geography of Travel and Tourism is a unique text that explores tourism demand, supply, organisation and resources for every country worldwide. The eighth edition is brought up to date with features such as: An exploration of current issues such as climate change, overtourism, expedition cruises, film tourism, economic and cultural impacts of tourism. New and updated case studies throughout.

More emphasis on South-east Asia, Africa and the Middle East. Online resour...

This book provides a general introduction into aviation operations, covering all the relevant elements of this field and the interrelations between them. Numerous books have been written about aviation, but most are written by and for specialists, and assume a profound understanding of the fundamentals. This textbook provides the basics for understanding these fundamentals.

It explains how the commercial aviation sector is structured and how technological, economic and political forces define...

Medical professionals are often involved in the management of the pregnant patient without necessarily being experts on all the complications surrounding pregnancy. The Handbook of Obstetric Medicine addresses the most common and serious medical conditions encountered in pregnancy, including heart disease, thromboembolism, diabetes, skin problems, gastrointestinal disease, neurological problems, hormonal diseases, hypertension and pre-eclampsia, and more. For each condition, the handbook incl...

The Public Policy Process is essential reading for anyone trying to understand the process by which public policy is made. Explaining clearly the importance of the relationship between theoretical and practical aspects of policymaking, the book gives a thorough overview of the people and organisations involved in the process. Fully revised and updated for an eighth edition, The Public Policy Process provides: Clear exploration, using many illustrations, of how policy is made and implemented; ...

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

Chapter dedicated to the history of development economics thought, which is integral to a student fully understanding the evolution of development economics (and which is absent from most other texts) // Authored by two of the biggest names in development economics globally. // Includes extensive discussions on data and studies using the randomized control trial approach, which is widely used in development research nowadays // Each chapter contains "take-home messages"; boxes; "concepts seen...

A good business case is so much more than simply the means to justify a decision. A well-written and well-researched business case will secure funding; make sure any project stays on the right side of regulation; mobilize support for the cause; provide the platform for managing the project and the benchmark against which to measure progress. Ian Gambles' Making the Business Case shows you how to make sense of the task at hand, develop a strategy, articulate your options, define the benefits, ...

Fully revised, updated and extended to include the momentous developments of 2020, this fourth edition of Peter Rietbergen's highly acclaimed Europe: A Cultural History is a major and original contribution to the study of Europe. The book examines the structures of culture in this part of Eurasia from the beginnings of human settlement on to the genesis of agricultural society, of greater polities, of urban systems, and the slow transitions that resulted in a (post-)industrial society and the...

The new edition of Personality Disorders continues to provide an in-depth guide to personality disorders, assessment, and treatment, across varied patient groups and settings. Grounded in scholarly review and illustrated with a diversity of case studies, this book covers familiar ground with comprehensive detail, including the description of personality disorders, diagnosis, epidemiology, aetiology, and treatment strategies. Furthermore, this new edition reflects changes in the new ICD-11 and...