This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business c...

Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory.

The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literat...

This updated fourth edition of Theatre Histories offers a critical overview of global theatre, drama, and performance, spanning a broad wealth of world cultures and periods, integrating them chronologically or thematically, and showing how they have often interacted. Bringing together a group of scholars from a diverse range of backgrounds and approaches to the history of global theater, this introduction to theatre history places theatre into its larger historical contexts and attends to com...

Conducted properly, information security risk assessments provide managers with the feedback needed to manage risk through the understanding of threats to corporate assets, determination of current control vulnerabilities, and appropriate safeguards selection. Performed incorrectly, they can provide the false sense of security that allows potential threats to develop into disastrous losses of proprietary information, capital, and corporate value. Picking up where its bestselling predecessors ...

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

Drawing on mainstream and critical theoretical approaches, International Organizations offers a comprehensive examination of international organizations' political and structural role in world politics. This text details the types and activities of international organizations and provides students with the conceptual tools needed to evaluate their effectiveness. Surveying key issue areas from international and human security to trade and the environment, International Organizations looks at p...

Presents a formulation of the kinematics, dynamics, and control of robot manipulators. This book emphasizes the geometry of robot motion and allows a large class of robotic manipulation problems to be analyzed within a unified framework.

Beowulf & Other Stories was first conceived in the belief that the study of Old English - and its close cousins, Old Icelandic and Anglo-Norman - can be a genuine delight, covering a period as replete with wonder, creativity and magic as any other in literature.

The Essence of Gastronomy: Understanding the Flavor of Foods and Beverages presents a new comprehensive and unifying theory on flavor, which answers ancient questions and offers new opportunities for solving food-related issues. It presents gastronomy as a holistic concept, focusing not only on the food and its composition but also on the human who eats it. This book defines gastronomy as the science of flavor and tasting, where flavor is a broadly interpreted objective characteristic that re...

First published in 1991, Human Sectional Anatomy set new standards for the quality of cadaver sections and accompanying radiological images. Now in its fourth edition, this unsurpassed quality remains and is further enhanced by the addition of new material. The superb full-colour cadaver sections are compared with CT and MRI images, with accompanying, labelled, line diagrams.

Many of the radiological images have been replaced with new examples for this latest edition, captured using the most ...