For introductory biology course for science majors Focus. Practice. Engage.

Built unit-by-unit, Campbell Biology in Focus achieves a balance between breadth and depth of concepts to move students away from memorization. Streamlined content enables students to prioritize essential biology content, concepts, and scientific skills that are needed to develop conceptual understanding and an ability to apply their knowledge in future courses. Every unit takes an approach to streamlining the materia...

Entrepreneurship: Successfully Launching New Ventures explores the allure of entrepreneurship, teaching you how to successfully launch and grow your own company through a clear and easy 4-step process. Using real business profiles of inspiring young entrepreneurs, the text provides relevant examples that are easily relatable.

The 7th Edition features new experiences and/or insights from leading entrepreneurs, publications, blogs and podcasts. Careful to identify failures as well as successes,...

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Bestselling Programming Tutorial and Reference Completely Rewritten for the New C++11 Standard Fully updated and recast for the newly released C++11 standard, this authoritative and comprehensive introduction to C++ will help you to learn the language fast, and to use it in modern, highly effective ways. Highlighting today's best practices, the authors show how to use both the core language and its standard library to write efficient, readable, and powerful code. C++ Primer, Fifth Edition, in...

SummaryMock Objects is an approach to Test-Driven Development that changes theway programmers think about code. It encourages them to think about howobjects interact with each other, rather than just how they work in isolation - asthe founders of Object Oriented programming intended. Objects should bedefined in terms of what they do, not what they are. Using Mock Objects withTest-Driven Development guides developers towards code with clearly focusedobjects and an emphasis on behavior over dat...

This second edition of Ethnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work.