Neuroscience: Exploring the Brain, Fifth Edition takes a fresh, contemporary approach to the study of neuroscience, emphasizing the biological basis of behavior. The authors present material at the cutting edge of neuroscience in a way that is accessible to both science and nonscience students alike. The level of the material is comparable to an introductory college text in general biology.

The human nervous system is examined at several different scales, ranging from the molecules that deter...

A strong business model is the bedrock of business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.

The Business Model Navigator allow you to innovate, test and implement new business models within your industry.

Discover the idea of business model innovation, from structuring the process of innovation of a company's business model to encouraging outside-the-box thinking. With expert authors, The Business Mod...

Need to tackle your research project? This practical, straightforward book covers every step along the way so you can confidently take the leap into the research world.

This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project.

A core, comprehensive textbook for the Award and/or Certificate in Education and Training.

Compensation: A Balanced Approach covers compensation systems and practices through theory and application. Each chapter looks at compensation from both the employer and employee perspective, giving students a more holistic understanding of the role total rewards play in an organization.

Machine Learning for Business Analytics: Concepts, Techniques, and Applications in Python is a comprehensive introduction to and an overview of the methods that underlie modern AI. This best-selling textbook covers both statistical and machine learning (AI) algorithms for prediction, classification, visualization, dimension reduction, rule mining, recommendations, clustering, text mining, experimentation, network analytics and generative AI. Along with hands-on exercises and real-life case st...

Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.