Fossils At A Glance is written for students taking an introductory level course in paleontology. Short chapters introduce the main topics in the modern study of fossils. The most important fossil groups are discussed, from microfossils through invertebrates to vertebrates and plants, followed by a brief narrative of life on Earth.

Diagrams are central to the book and allow the reader to see most of the important data "at a glance". Each topic covers two pages and provides a self-contained sui...

Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...

Technology is omnipresent in today’s society. Education, health, work, interactions with the government, leisure, communication, and research are just some of the contexts in which digital technologies play an increasingly important role. To understand this better, this book aims to offer insights into and critical reflections on the impact of technology on society, the interaction between technology and law, and the impact of technology on the legal profession.

The book is divided into fou...

Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and ...

The leading text on human physiology for more than four decades

For more than four decades, Ganong’s Review of Medical Physiology has been helping those in the medical field understand human and mammalian physiology. Applauded for its interesting and engagingly written style, Ganong’s concisely covers every important topic without sacrificing depth or readability, and delivers more detailed, high-yield information per page than any other similar text or review.

Thoroughly updated to refle...

Global Marketing enters its third decade of success developing the next generation of global marketers. With this long-relied-upon resource, authors Mark Green and Warren Keegan offer a compelling, authoritative narrative on marketing in the era of globalization.

They take an environmental and strategic approach focused on the major dimensions of global business. Through integrated analytical tools, they will also help you successfully apply the 4Ps (product, price, place and promotion) to a ...

Elliott & Quinn's Contract Law, 13th edition, comprehensively covers the fundamental legal issues with clarity and lots of practical examples to support your understanding of contract law.

This textbook provides insight into the key cases, prompting you to practice and apply their principles to exam-style questions and develop your own views on the effectiveness of current laws.

With an array of useful study features and examples, this book has the tools you need to understand how the law ope...

This book is the result of forty years of collaboration between the University Foundation for Development Cooperation (USOS) at the University of Antwerp and its partner institutes in the Global South. The book seeks to formulate some answers to the devastating effects of climate change, biodiversity loss, extractivism, social exclusion and growing inequalities by highlighting the lives, practices and struggles of local and indigenous communities, and from disciplines as varied as design scie...