This book introduces the reader to the fascinating and sometimes bizarre world of space rocks using a simple, clear layman-friendly style. It explains why they are so special and describes their main characteristics.

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into ...

This book introduces you to the physics of cosmic rays, charged particles which reach us from known – and maybe unknown – sources in the cosmos.

Most people have good days…and not so good days. When they step back and ask what makes the difference, many conclude that it’s that stuff that happens between their ears. So, how do we engineer our mindset? How do we get our mental game right, so that we can perform at our best, consistently?

Written for pre-nursing, nursing and allied health students, this textbook is clinically relevant and fits closely with the One Health approach. This third edition has been updated to reflect latest developments, including the COVID pandemic. The book is accompanied by a wealth of digital resources.

This book offers a thorough and accessible look into the importance of recovery in both staying healthy and performing well. Internationally renowned experts from sport science offer interdisciplinary analysis of the detrimental effects of underrecovery as well as the use of applied intervention and prevention strategies.

This practical and accessible book maps out comprehensively the range of exciting and varied options open to those considering a career in public health. Uniquely, it provides helpful information on how to become either as a fully-fledged specialist or to work in an operational practitioner role.

This new book is written specifically for medical students, junior doctors and medical educators looking to develop communication skills. It will instill the background understanding of the requirement of humanities engagement in self-development and reflection to enhance the experience of both the practitioner and the patient.

Instant Wisdom for GPs gathers these pearls together, presenting ten bullet-point gems from a comprehensive range of clinical specialties, together with advice on obscure or overlooked diagnoses, guidance on how to distinguish tricky differentials and tips on prescribing.

This book focuses on understanding the wide range of opportunities as well as the spectrum of challenges AI brings in different business contexts and society at large.