In today's world, we are increasingly exposed to the words "machine learning" (ML), a term which sounds like a panacea designed to cure all problems ranging from image recognition to machine language translation.

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts.

By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the...

Pulling aside the curtain of ‘Big Data’ buzz, this book introduces C-suite and other non-technical senior leaders to the essentials of obtaining and maintaining accurate, reliable data, especially for decision-making purposes.

The book also details the affordability challenges in the industry caused by the past and current IMD ecosystem and presents a model for meeting those challenges.

This book is for everyone who is concerned about the successful future of a very special institution – the National Health Service (NHS).

Using pragmatic and real-world evidence, this book provides essential briefings on key topics that every current or aspiring leader needs to know in order to better manage strategy and achieve improved performance in their hospital or health system.

The purpose of this book is to offer health system board members an actionable, concise guide on their role as well as provide updates on key changes in health care delivery, including evidence and contemporary examples.