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Studieboeken (966)
Event Sponsorship / 1st edition
2013 || Paperback || Ian McDonnell e.a. || Taylor & Francis
This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently;...
Governmental Accounting Made Easy / 2nd edition
2009 || Hardcover || W Ruppel || Wiley
Government Accounting Made Easy provides a simplified background and discussion of a broad range of governmental accounting topics. The book guides the reader in understanding how these individual topics come together to form a whole, under the new Governmental Accounting Standards Board 34 (GASB 34) financial reporting model.
Management Information Systems / 18th Edition
Managing the Digital Firm
2025 || Paperback || Kenneth Laudon e.a. || Pearson
Designing for Growth
A Design Thinking Tool Kit for Managers
2016 || Hardcover || Jeanne Liedtka e.a. || Columbia University Press
Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...
Business Statistics / 2nd edition
for Non-Mathematicians
2016 || Paperback || Sonia Taylor || Macmillan
Business Statistics is a student-friendly book written to encourage first year business students to understand (and enjoy!) their first experience of statistics. Each topic is well illustrated, with worked examples, tutorial sheets, supplementary exercises, and computer worksheets in SPSS, Minitab and Excel - all with answers provided.
Global Marketing / 8th Edition
2020 || Paperback || Svend Hollensen || Pearson || ook als eBook
Learn and develop skills involving strategic global marketing decision-making Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more cent...
Principles of Economics
2026 || Paperback || Betsey Stevenson e.a. || Macmillan Learning
Principles of Macroeconomics
2026 || Paperback || Betsey Stevenson e.a. || Macmillan Learning
Management and Business Research / 8th editon
2026 || Paperback || Lena J. Jaspersen e.a. || Sage Publications Ltd
This bestselling business research methods textbook provides readers with a clear and comprehensive overview of methods for conducting management and business research.
