For introductory courses in Python Programming and Data Structures. A fundamentals first approach to programming helps students create efficient, elegant code. Introduction to Python Programming and Data Structures introduces students to basic programming concepts using a fundamentals-first approach that prepares students to learn object-oriented programming and advanced Python programming.

This approach presents programming concepts and techniques that include control statements, loops, func...

Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For courses in Physiological Psychology and Biopsychology

An up-to-date, comprehensive, and accessible overview of behavioralneuroscience

Physiology of Behavior provides a scholarly yet accessibleportrait of the dynamic interaction between biology and behavior. Authors Neil R.Carlson and ...

For courses in introductory calculus-based physics. A research-driven approach to physics Physics for Scientists and Engineers incorporates Physics Education Research and cognitive science best practices that encourage conceptual development, problem-solving skill acquisition, and visualization. Knight stresses qualitative reasoning through physics principles before formalizing physics mathematically, developing student problem-solving skills with a systematic, scaffolded approach.

The text p...

THE DEFINITIVE GUIDE TO DIGITAL FORENSICS-NOW THOROUGHLY UPDATED WITH NEW TECHNIQUES, TOOLS, AND SOLUTIONS Complete, practical coverage of both technical and investigative skills Thoroughly covers modern devices, networks, and the Internet Addresses online and lab investigations, documentation, admissibility, and more Aligns closely with the NSA Knowledge Units and the NICE Cybersecurity Workforce Framework As digital crime soars, so does the need for experts who can recover and evaluate evid...

Gain insight into the key concepts, techniques and applications of marketing communications

Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of marketing communications in a European context. Balancing academic and practitioner insights, the textbook covers all instruments of the online and offline communications mix, featuring research and business case vignettes from various countries, industries...

When a company initiates export development and internationalisation, it is essential to follow a systematic strategy formulation and decisionmaking process. Export Planning provides a methodology to plan and achieve globalisation. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. Export Planning describes these 4 phases and provides a 10-step guide for the construction of an international marketing plan.

Export Planning w...

Quite simply, test-driven development is meant to eliminate fear in application development. While some fear is healthy (often viewed as a conscience that tells programmers to be careful! ), the author believes that byproducts of fear include tentative, grumpy, and uncommunicative programmers who are unable to absorb constructive criticism. When programming teams buy into TDD, they immediately see positive results. They eliminate the fear involved in their jobs, and are better equipped to tac...

Organized around 55 specific guidelines, each of which describes a way to write better C++, this book reflects on modern design considerations, including exceptions, design patterns, and multithreading. It also provides guidance on the design of effective classes, functions, templates, and inheritance hierarchies.

"Every C++ professional needs a copy of Effective C++. It is an absolute must-read for anyone thinking of doing serious C++ development. If you've never read Effective C++ and you t...

OpenGL (R): A Primer is a concise presentation of fundamental OpenGL, providing readers with a succinct introduction to essential OpenGL commands as well as detailed listings of OpenGL functions and parameters. Angel uses a top-down philosophy to teach computer graphics based on the idea that students learn modern computer graphics best if they can start programming significant applications as soon as possible. The book makes it easy for students to find functions and their descriptions, and ...