Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States. For undergraduate courses in the principlesof marketing. Companies donGÇÖt make decisions.People do.

Marketing: Real People, RealChoices is the only text to introducemarketing from the perspective of real people, who make real marketingdecisions, at leading companies every day. Timely a...

The Society of Dairy Technology (SDT) has joined with Wiley-Blackwell to produce a series of technical dairy-related handbooks providing an invaluable resource for all those involved in the dairy industry; from practitioners to technologists working in both traditional and modern large-scale dairy operations. The fifth volume in the series, Milk Processing and Quality Management, provides timely and comprehensive guidance on the processing of liquid milks by bringing together contributions fr...

Water dominates our lives: we live on a planet with much water and our lives depend on it in many ways. Despite the seeming abundance of water on the planet - with over 70% being salt water - human activity and prevailing climate conditions are placing more pressure on our supply of water than ever before, however. With this pressure comes a need to understand the physical principles of hydrology - the study of the occurrence, movement, and physical properties ofnon-oceanic water on and below...

Covering all the fundamental topics in hydraulics and hydrology, this textbook is an accessible, thorough and trusted introduction to the subject. The text builds confidence by encouraging readers to work through examples, try simple experiments and continually test their own understanding as the book progresses. This hands-on approach aims to show students just how interesting hydraulics and hydrology is, as well as providing an invaluable reference resource for practising engineers.

There a...

This welcome new edition discusses bioprocess engineering from the perspective of biology students. It includes a great deal of new material and has been extensively revised and expanded. These updates strengthen the book and maintain its position as the book of choice for senior undergraduates and graduates seeking to move from biochemistry/microbiology/molecular biology to bioprocess engineering.

All chapters thoroughly revised for current developments, with over 200 pgs of new material, in...

A new edition of a highly respected textbook and reference in the rapidly emerging field of equitation science. Equitation Science, 2nd Edition incorporates learning theory into ethical equine training frameworks suitable for riders of any level and for all types of equestrian activity. Written by international experts at the forefront of the development of the field, the welfare of the horse and rider safety are primary considerations throughout.

This edition features a new chapter on resear...

De ideale vogelgids voor wandelingen en vogelexcursies. Nu uitgebreid met nieuwe soorten en illustraties en biotoopplaten van Elwin van der Kolk. Past in elke binnenzak en helpt je om alle algemene soorten broedvogels, zomer- en wintergasten en doortrekkers gemakkelijk te herkennen.

De zakgids bevat compacte en overzichtelijke informatie over de belangrijkste uiterlijke kenmerken, gedrag, zang en habitat.

- Ruim 300 inheemse vogelsoorten doeltreffend herkennen

- Veldkenmerken, vliegbeelden en...

An updated twentieth-anniversary edition of the classic culinary reference features ninety percent new material and provides a wealth of kitchen tips, food-preparation techniques, folklore, literary anecdotes, and health information, in a volume that features particular coverage of trends from the p

A three-level (B1+ to C1) integrated skills course for higher education students at university or on foundation courses. The B2 Upper Intermediate Student's Book gives students further practice in academic study skills. Students analyse characteristics of written and spoken academic texts, develop awareness of academic culture and learn to avoid plagiarism.

From essay organisation, taking notes, group discussion to writing references and paraphrasing texts, the students are presented with a w...

Oxford EAP develops the essential skills and academic language for learners who are preparing to study in English at university level, from foundation courses to postgraduate research. With authentic content from Oxford textbooks and videos of lecture extracts, Oxford EAP is an ideal course for learners from a wide range of disciplines. Its clear structure and user-friendly approach make it an ideal resource for experienced EAP tutors as well as teachers who are starting out in the field.