With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your m...

This new Sogang Korean series is an updated version of its predecessor with the following changes:

- new Grammar textbook

- Information on social and cultural context updated and modernized

- New illustrations and more effective layout

- Complete guide for Korean language learning, covering grammar, reading, speaking, listening and writing

Description:

The objective of this book is to assist readers to improve their communication skills in the Korean language. The format of the textbook and t...

This second edition provides a comprehensive and scientific approach to evaluating ship resistance and propulsion. Written by experts in the field, it includes the latest developments in CFD, experimental techniques and guidance for the practical estimation of ship propulsive power. It addresses improvements in energy efficiency and reduced emissions, and the introduction of the Energy Efficiency Design Index (EEDI).

Descriptions have now been included of pump jets, rim driven propulsors, sha...

A re-issued edition of this well-known optics textbook. Designed for intermediate and upper level undergraduates in physics and engineering, the third edition covers the traditional areas of optics whilst including modern applications.

In the 3rd edition of the leading introductory textbook to planning theory, Allmendinger provides a wide-ranging and up-to-date analysis of planning theories, how these relate to planning practice, and their significance. Moving away from a linear, chronological model of progress over time from one paradigm to another, Allmendinger explains how and why different theories have gained dominance in particular places at particular times, giving the reader a holistic view of the field of scholarsh...

The purpose of NATO: From Regional to Global Security Provider is to provide a comprehensive analysis of the Alliance's new vision (the new Strategic Concept) and common security impact - associated tasks to be undertaken within a short and longer term time horizon. The book serves as a relevant and timely study of the most pressing issues facing NATO today - including recent lessons gained. It provides recommendations for consideration and further discussion (i.e., the "what" and the "how" r...

Al Bluman's Elementary Statistics takes a non-theoretical approach to teaching the course. Statistics is the language of today's world and Bluman's market-leading Step-by-Step Approach makes it easy to learn and understand! Helping students move from the computational to the conceptual, Bluman provides all the support your students need to grasp the fundamentals of statistics and make that connection.

Priyanka Das has so many unanswered questions: Why did her mother abandon her home in India years ago? What was it like there? And most importantly, who is her father, and why did her mum leave him behind? But Pri's mom avoids these questions - the topic of India is permanently closed.

This engagingly written textbook provides a unique ‘hands-on’ introduction to sociolinguistics, which equips readers with the tools to start their own sociolinguistic research project. The book begins by outlining the historical, theoretical and cultural space in which language use occurs, before delving into the key topics and concepts of today’s field. It examines the choices speakers make in everyday life and assesses language and status across the world, by investigating variation i...

Chemistry is widely considered to be the central science: it encompasses concepts from which other branches of science are developed. Yet, for many students entering university, gaining a firm grounding in chemistry is a real challenge. Chemistry(3) responds to this challenge, providing students with a full understanding of the fundamental principles of chemistry on which to build later studies.

Uniquely amongst the introductory chemistry texts currently available, Chemistry(3) is written by ...