Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

De eerste druk van het Basisboek criminologie is door de gebruikers ontvangen als een welkome aanvulling op het Nederlandstalig aanbod. Het is inmiddels de standaard voor het bacheloronderwijs in het hbo en ook op verschillende universiteiten wordt het boek gebruikt als toegankelijke inleiding. Hoewel er voor deze doelgroep een grote hoeveelheid – met name Engelstalige – literatuur beschikbaar is, blijkt het voor docenten lastig om daar een keuze uit te maken. Veel boeken gaan voor een ee...

This textbook covers the entire Business Process Management (BPM) lifecycle, from process identification to process monitoring, covering along the way process modelling, analysis, redesign and automation. Concepts, methods and tools from business management, computer science and industrial engineering are blended into one comprehensive and inter-disciplinary approach. The presentation is illustrated using the BPMN industry standard defined by the Object Management Group and widely endorsed by...

Electric Motors and Drives: Fundamentals, Types and Applications, Fifth Edition is intended primarily for non-specialist users or students of electric motors and drives, but many researchers and specialist industrialists have also acknowledged its value in providing a clear understanding of the fundamentals. It bridges the gap between specialist textbooks (too analytical for the average user) and handbooks (full of detail but with little insight) providing an understanding of how each motor a...

A completely revised and updated edition that teaches the essentials of forensic biology, with increased coverage of molecular biological techniques and new information on wildlife forensics, wound analysis and the potential of microbiomes as forensic indicators

This fully revised and updated introduction to forensic biology carefully guides the reader through the science of biology in legal investigations. Full-colour throughout, including many new images, it offers an accessible overview to...

Raymond Murphy's English Grammar in Use is the first choice for intermediate (B1-B2) learners and covers all the grammar you will need at this level. This book without answers has clear explanations and practice exercises that have helped millions of people around the world improve their English. It is perfect for teachers to use in the classroom as a supplementary book, for extension work, or for homework activities.

For MBA, engineering master, or senior-level undergraduate courses in supply chain management. A strategic framework for understanding supply chain managementSupply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pr...

Principles of Environmental Engineering is intended for a course in introductory environmental engineering for sophomore- or junior-level students. This text provides a background in fundamental science and engineering principles of environmental engineering for students who may or may not become environmental engineers. Principles places more emphasis on scientific principles, ethics, and safety, and focuses less on engineering design.

The text exposes students to a broad range of environmen...