Explore all aspects of digital marketing with this accessible guide which blends theory, research, practice and application and includes a wide range of international case studies.

As one of the few teaching books that looks at fieldwork in the broadest of contexts, this book provides a strong foundation in the fundamentals of fieldwork within social research. It not only teaches theory but puts into practice planning, designing, conducting and sharing social research.Â

Written to complement employability modules but also as a standalone guide, this book will leave you feeling career-ready by informing you about the world of opportunities in the media and creative industries. Spanning topical issues, from working from home and freelancing to advice on avoiding burnout, this introduction to your media career is both current and comprehensive.

This book explores a broad range of perspectives on change management, encouraging critical reflection and making sense of a complex field of theories. The unique approach is based around three key perspectives of change: how, what and why.

What type of leadership do you practice?

Many of us rely on transformational and instructional leadership. But there are advantages in applying a holistic angle including all stakeholders-an approach known as collaborative leadership. Peter DeWitt unpacks six factors framed through John Hattie's research while painting a powerful scheme: meet stakeholders where they are, motivate stakeholders to strive for improvement, model how to do it. The blueprint will inspire you to:

-Transform your le...

This book sets out the core principles for social justice in the psychological therapies, from theory to practice in the therapy room, and beyond.

This cutting-edge and engaging student textbook, now in a second edition, provides essential coverage of marketing principles for Tourism, Hospitality and Events, with a strong focus on the increasing global and digital aspects of these industries.