Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape. This third edition brings you:Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and CarrefourNew and updated Sustainability Spotlight boxes, which align with the UN...

With clear, comprehensive, and cutting-edge coverage, The Psychology of Women and Gender: Half the Human Experience +, Eleventh Edition offers an authoritative exploration of classical and contemporary research through a feminist, psychological lens.

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

In Foundations of Inquiry, Guoping Zhao and Lucy E. Bailey consider paradigms and how they connect to methodologies. The authors explore a rich body of paradigms (historical and contemporary) and how they form, support, and justify different methodologies and connect to designing and carrying out research.

Fundamental theories and concepts for understanding how business is done in Europe, linked to the current European business environment through a range of up-to-date case studies and examples.

Taking a global and critical perspective, this textbook presents the concepts, theories and applications from the field of intercultural communication in a lively and easy-to-follow style. Covering all the essential topics, from immigration and intercultural conflict, to intercultural health communication and communication in the workplace, this cutting-edge 4th edition: Explains the key theories and concepts you need to know. Brings theory to life with a range of global case studies.

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