112 pages A4 format. Black and white. 203 exercises linked to the Ruslan 1 Russian course.

The Ruslan 2 course book (160 pages in full colour) continues the exciting Ruslan 1 story line with Ivan, Lyudmila, Peter and Vadim. There are 10 lessons with lively dialogues, clear grammar explanations, lots of reading, listening and writing exercises and language games for the classroom or for online training. Ruslan 2 takes you to a very good GCSE level, and is easily equivalent to the Council of Europe A2 standard.

- Offers a comprehensible and complete definition of culture;

- clear connection between the solid theoretical framework, insightful models and practical solutions for real-world problems;

- with in-depth examination of Hofstede’scultural dimensions theory, the culture shock process and intercultural sensitivity.

Using a solid theoretical framework, the book Intercultural competences gives students insight into what culture actually entails. The book provides students sufficient tools to in...

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-...

From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter. This is a unique volume covering the most rel...

A book that will change how you think and transform how you live Forget everything you thought you knew about how to motivate people - at work, at school, at home. It is wrong. As Daniel H.

Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. Along the way, he takes us to companies that are enlisting new...

Business valuation is one of the toughest classes in any business curriculum. Breaking down business valuation methods into easy-to-digest parts, this self-teaching guide provides various skills you need to determine a company's worth. It offers insight from both buyers' and sellers' points of view and provides examples and exercises.

Your lecturer has created this personalised pack to support your studies. It contains Pearson content from our world-renowned authors, and often industry leading case studies and articles. But, it's just the bits your lecturer knows you need - nothing extra! They may also have included their own, bespoke learning materials specific to your course.

Peason works closely with you university and your lecturers and we are committed to helping you learn.

Shift your business model and transform your organization in the face of disruption Business Model Shifts is co-authored by Patrick van Der Pijl, producer of the global bestseller Business Model Generation, and offers a groundbreaking look at the challenging times in which we live, and the real-world solutions needed to conquer the obstacles organizations must now face. Business Model Shifts is a visually stunning guide that examines six fundamental disruptions happening now and spotlights th...

Over the past quarter of a century, Selling and Sales Management has proved itself to be the definitive text in this exciting and fast-paced subject area. This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors.

The book continues to place emphasis on global aspects of ...