For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.

The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including t...

In today's world many people live, learn and work in international and multicultural environments. Intercultural communication has become an important topic in many fields of work and study. Given the complexities of globalization, knowledge of cultures and cultural differences is rarely sufficient.

In this book, interpersonal communication forms the point of departure: the meeting of people, not of cultures. The authors describe what diversity competence entails: which processes, challenges ...

SUNDAY TIMES BESTSELLERWATERSTONES NON-FICTION BOOK OF THE MONTHSHORTLISTED FOR THE ORWELL PRIZE 2019SUNDAY TIMES BUSINESS BOOK OF THE YEAR an ECONOMIST Politics and Current Affairs book of the year and a DAILY MAIL and TIMES book of the year'You cannot understand power, wealth and poverty without knowing about Moneyland.'Simon Kuper, New Statesman2019: democracy is eating itself, inequality is skyrocketing, the system is breaking apart. Why?Because in 1962, some bankers in London had an idea...

The first ever global overview of philosophy: how it developed around the world and impacted the cultures in which it flourished, now in paperback.

Bestseller Beeldende Begrippen, het boek waar het allemaal mee begon, is in 2019 herzien. De 6e editie is in een nieuw jasje gestoken, goed geüpdatet en helemaal in lijn met de eindexamenbegrippen voor tehatex (kunst oude stijl). Zo kunnen de leerlingen van de bovenbouw h/v goed voorbereid het eindexamen in!

Beeldende Begrippen bestaat uit 6 hoofdstukken:

Kunstgeschiedenis

Verschijningsvormen

Bouwkunst

Voorstelling

Vormgeving

Materialen & technieken

In deze hoofdstukken komen de relevante ku...

The third level in the Oxford Practice Grammar series. Grammar structures are explained in depth with practice activities that stretch your language skills.

Oxford Practice Grammar knows that students need different types of explanation and practice at each stage of their study. Advanced gives challenging practice activities and in-depth explanations. Great for classroom or self-study and it helps you prepare for standard exam questions asked in C1 Advanced, C2 Proficiency, IELTS, TOEFL and o...

Extensively revised to incorporate recent research and current clinical practice, The Developing Human: Clinically Oriented Embryology, 11th Edition, covers all aspects of normal and abnormal embryonic and fetal development. In a clear, concise manner and lavishly illustrated throughout, this textbook is designed to successfully meet the needs of medical and health sciences profession students, as well as those in graduate programs. It provides an easy-to-digest, comprehensive review of what ...

The second edition of Positive Psychology features ground-breaking evidence and thinking on the topics of happiness, flow, optimism, motivation and more. Discover how to increase happiness levels, what obstacles to flourishing affect our day-to-day lives and how to apply positive psychology to diverse professional disciplines. The authors map the key positive psychology interventions available and discuss their merits with an emphasis on practice and evaluation.

Ilona Boniwell and Aneta Tunar...

Embark on a journey beyond the traditional boundaries between exam preparation and real-world language with Open World B2 First. A unique exam journey in the Student's Book maximises students' performance. Exam Training tasks build confidence allowing them to progress to full task practice in the Exam focus.

Real World sections open up language knowledge with listenings, videos and texts introducing common yet surprising expression, while mobile animations spark learning before or after class...

The Publication Manual of the American Psychological Association, Seventh Edition is the official source for APA Style. With millions of copies sold worldwide in multiple languages, it is the style manual of choice for writers, researchers, editors, students, and educators in the social and behavioral sciences, natural sciences, nursing, communications, education, business, engineering, and other fields. Known for its authoritative, easy-to-use reference and citation system, the Publication M...