A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder's global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas.

Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success...

Human Resource Management in the Hospitality Industry: A Guide to Best Practice takes a 'process' approach and provides the reader with an essential understanding of the purpose, policies and processes concerned with managing an enterprise’s workforce within the current business and social environment.

Since the ninth edition of this book there have been many significant developments in this field and this new edition has been completely revised and updated in the following ways: Extensivel...

Written by a team of leading experts working in different SLA specialisms, this fourth edition is a clear and concise introduction to the main theories of second language acquisition (SLA) from multiple perspectives, comprehensively updated to reflect the very latest developments SLA research in recent years. The book covers all the main theoretical perspectives currently active in SLA and sets each chapter within a broader framework. Each chapter examines the claims and scope of each theory ...

Concise Guide to APA Style, Seventh Edition is the official APA Style resource for students. Designed specifically for undergraduate writing, this easy-to-use pocket guide is adapted from the seventh edition of the Publication Manual of the American Psychological Association. It provides complete guidance for new writers on effective, clear, and inclusive scholarly communication and the essentials of formatting papers and other course assignments.

New to This Edition: full color throughoutcon...

Industrial Production offers a broad and thorough introduction to the multidisciplinary field of production engineering, with a focus on the production of mechanical products. The book covers design and machining processes, as well as topics such as materials behaviour, manufacturing, assembly and manufacturing machines. It also looks at quality, costs, important aspects of product and production development (including design for production) as well as technical and organisational management.

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Business Analytics (BA) is about turning data into decisions. This book covers the full range of BA topics, including statistics, machine learning and optimization, in a way that makes them accessible to a broader audience. Decision makers will gain enough insight into the subject to have meaningful discussions with machine learning specialists, and those starting out as data scientists will benefit from an overview of the field and take their first steps as business analytics specialist. Th...

For the first time more than seventy South African women’s voices, from 1652 until today, are collected and published in one volume. Initially we hear their voices in Dutch, then in different varieties of Afrikaans, bearing witness to the fascinating development of a new language. We share the joys and sorrows of these women; their entertaining, sometimes gruesome stories.

The printing press arrived late at the Cape, and when it finally did, it took another century before the first publica...

The development of historical geographical information systems (HGIS) and other methods from the digital humanities have revolutionised historical research on cultural landscapes. One of today’s major challenges, however, concerns the concepts and tools to be deployed for mapping processes of transformation—that is, interpreting and imagining the relational complexity of urban and rural landscapes, both in space and in time, at micro- and macro-scale. The opening up of increasingly divers...

Lean organisations seem to work in a simple manner and operate with an innate calmness. They have removed much of the complexity that inhibits the performance of other companies, but achieving this level of simplicity is not easy. In The Simplicity of Lean, Philip Holt provides a comprehensive handbook of the Lean principles, presented in an accessible and easy to apply manner.

The Simplicity of Lean is a step-by-step guide to the Lean Thinking that makes your organisation more efficient and ...

What's a theoretical framework for? How do you effectively present your data in a figure? What's the secret to a good presentation?

As an interdisciplinary student, you delve into theories and research methods from a whole range of disciplines. Academic skills are the tools that you can use to take in, develop, integrate and question knowledge. This guide provides specific instructions, tips and examples to help students develop these skills, both during and after their studies.

As academic e...