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Studieboeken (833)
Marketing Research with SPSS
2018 || Paperback || Wim Janssens e.a. || Pearson || ook als eBook
Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method.
This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.
Introduction to Geographical Information Systems / 4th edition
2011 || Paperback || Ian Heywood e.a. || Pearson || ook als eBook
The fourth edition of this highly regarded and successful text continues to provide a clear and accessible introduction to the world of GIS for students and professionals. Focusing on the practical applications of GIS, this book features a wealth of multi-disciplinary case studies and examples of GIS in practice, demonstrating how it is used worldwide and within a variety of different industries.
The new edition has been substantially revised and updated to include coverage of the latest adva...
How to Teach Writing
2004 || Paperback || Jeremy Harmer || Pearson
How to Teach Writing offers a practical guide to help get your students writing, structured on clear and consise educational theory.
This new series entry delivers an uncomplicated analysis of the nature of writing, particularly in terms of process, product, and genre. Descriptions of a broad range of writing tasks enable teachers to select those that will be most effective in developing students' writing skills.
Compilers: Principles, Techniques, and Tools
Pearson New International Edition
2013 || Paperback || Alfred Aho e.a. || Pearson
Compilers: Principles, Techniques and Tools, is known to professors, students, and developers worldwide as the "Dragon Book," . Every chapter has been revised to reflect developments in software engineering, programming languages, and computer architecture that have occurred since 1986, when the last edition published. The authors, recognising that few readers will ever go on to construct a compiler, retain their focus on the broader set of problems faced in software design and software devel...
Study Skills : do I Really Need This Stuff?
2013 || Paperback || Steve Piscitelli || Pearson
Principles and Prevention of Corrosion: Pearson New International Edition
2013 || Paperback || Denny A. Jones || Pearson
Computer Networks and Internets / 6th edition
Global Edition
2015 || Paperback || Douglas Comer || Pearson
Appropriate for all introductory-to-intermediate courses in computer networking, the Internet, or Internet applications; students need no background in networking, operating systems, or advanced mathematics. Leading networking authority Douglas Comer presents a wide-ranging, self-contained tour of the concepts, principles, and technologies that enable today's Internet to support applications ranging from web browsing to telephony and multimedia. Comer begins by illuminating the applications a...
Marketing with MyMarketingLab Pack / 2nd edition
2014 || Paperback || Michael R. Solomon e.a. || Pearson
Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
Computer Security: Principles and Practice / 4th Global Edition
2018 || Paperback || William Stallings e.a. || Pearson
For courses in computer/network security Computer Security: Principles and Practice, 4th Edition, is ideal for courses in Computer/Network Security. The need for education in computer security and related topics continues to grow at a dramatic rate—and is essential for anyone studying Computer Science or Computer Engineering. Written for both an academic and professional audience, the 4th Edition continues to set the standard for computer security with a balanced presentation of principles ...
Macroeconomics / 11th Edition
2023 || Paperback || Andrew Abel e.a. || Pearson
