Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.

Stra...

De vier personages in ‘Wie heeft mijn Kaas gepikt?’ van Spencer Johnson worden geconfronteerd met ingrijpende veranderingen; elk reageert anders als zijn Kaas plotseling op is. Zie je een verandering als een uitdaging of word je erdoor verlamd?

Die Kaas is een metafoor voor wat we in het leven nastreven en waaraan we ons hechten: een interessante baan, een warme relatie, geld, een eigen huis, gezondheid, spiritueel evenwicht… Hebben we onze Kaas gevonden, dan is de neiging groot ons era...

Waarom de rijken alsmaar rijker worden

gaat over echt financieel onderricht – en niet over het sprookje van:

“Ga naar school, vind een baan, spaar geld, koop een huis, los je

schulden af en investeer voor de lange termijn in aandelen.”

Dit boek is de masteropleiding van Rijke pa arme pa. Als je op zoek

bent naar nieuwe ideeën over hoe je in de toekomst in voorspoed kunt

overleven, dan is dit een boek voor jou.

In 1997 heeft Robert Kiyosaki Rijke pa arme pa geschreven: het

nummer é...

This new edition continues to include considerable coverage of accounting standards oriented to 2018 IASB standards as well as major U.S. accounting standards. While the text discussion concentrates on relating standards to the theoretical framework of the book, the coverage provides students with exposure to the contents of the standards themselves. Despite its theoretical orientation, Financial Accounting Theory, 8/e does not ignore the institutional structure of financial accounting and s...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to the work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business. The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigoro...

The Simple Marketing Strategy to Attract Buyers in the Digital Era Today's consumers live in a digital world, with access to all the information they need to make a purchasing decision at their fingertips. To influence the behavior of your buyers, you need to be an authority who can address every question, concern, or fear they may have. You do this by setting aside the "old school" marketing and sales playbooks of yesteryear and embracing the role of a teacher, creating content that provides...

How can you leverage the value of your company's data?

Well over a century ago oil drove the development of innovations such as the internal combustion engine, central heating and plastics, changing our world and our economy. Oil, as a technology, fueled an economic force that inexorably changed the way people lived and worked. Today, data is fueling a very similar change: it is the driving force for new business models and disruptive technologies that impact companies in every imaginable...

For courses in global marketing. This ISBN is for the bound textbook, which students can rent through their bookstore. A conceptual approach and introduction to the field of marketing researchWritten with an emphasis on the practical application of marketing research methods, Marketing Research teaches the basic fundamental statistical techniques needed to analyze market data.

The 9th Edition has been updated to offer the most current insights on forces shaping marketing research, including t...

SUNDAY TIMES BESTSELLERWATERSTONES NON-FICTION BOOK OF THE MONTHSHORTLISTED FOR THE ORWELL PRIZE 2019SUNDAY TIMES BUSINESS BOOK OF THE YEAR an ECONOMIST Politics and Current Affairs book of the year and a DAILY MAIL and TIMES book of the year'You cannot understand power, wealth and poverty without knowing about Moneyland.'Simon Kuper, New Statesman2019: democracy is eating itself, inequality is skyrocketing, the system is breaking apart. Why?Because in 1962, some bankers in London had an idea...

In today's world many people live, learn and work in international and multicultural environments. Intercultural communication has become an important topic in many fields of work and study. Given the complexities of globalization, knowledge of cultures and cultural differences is rarely sufficient.

In this book, interpersonal communication forms the point of departure: the meeting of people, not of cultures. The authors describe what diversity competence entails: which processes, challenges ...