The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption.

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Teaches everything about industrial microbiology - from the fundamentals to the current state of the art to future prospects

This book brings together the insight and expertise of leading researchers and professionals from across the field of industrial microbiology to give students a handy, practice-oriented text that showcases the industry and the future potential of microbes for industrial processes. After a brief introduction to the technology of microbial processes, the twelve m...

The maritime industry still lacks a standardisation of the exact contents and methods how crews should be trained especially in Bridge Resource Management (BRM) and human factors. Obviously, the international committees are building on the shipping companies' own responsibility and safety culture.

The practice-oriented book Improving Bridge Resource Management contributes to closing this gap: It deals with the causes of accidents in the "safety industry" of shipping, presents sources of erro...

Now fully revised to include recent advances in the field, the second edition of Gynecologic Pathology, a volume in the Foundations in Diagnostic Pathology series, is an essential foundation text for residents and pathologists. The popular template format makes it easy to use, and new information throughout brings you up to date with what's new in the field, including key molecular findings. Practical and affordable, this resource by Drs.

Marisa R. Nucci and Esther Oliva is ideal for study an...

Dental implant surgery is an artform. To help you advance your skills and become a master of implant prosthetics, Misch's Contemporary Implant Dentistry, 4th Edition uses a multidisciplinary approach to cover the industry's most current processes and surgical procedures. The new edition of this text continues to provide comprehensive, state-of-the-art information on the science and discipline of contemporary implant dentistry.

Covering the breadth of dental implant surgery, it includes full-c...

Covering the entire spectrum of this fast-changing field, Diagnostic Imaging: Brain, fourth edition, is an invaluable resource for neuroradiologists, general radiologists, and trainees-anyone who requires an easily accessible, highly visual reference on today's neuroimaging of both common and rare conditions. World-renowned authorities provide updated information on more than 300 diagnoses, all lavishly illustrated, delineated, and referenced, making this edition a useful learning tool as wel...

Creativity influences each of our lives and is essential for the advancement of society. The first edition of the successful Encyclopedia of Creativity helped establish the study of creativity as a field of research in itself. The second edition, published in 2011, was named a 2012 Outstanding Academic Title by the American Library Association's Choice publication.

Featuring 232 chapters, across 2 volumes, the third edition of this important work provides updated information on the full range...

Present the most current, complete coverage of today's supply management process from a managerial perspective with Monczka/Handfield/Giunipero/Patterson's PURCHASING AND SUPPLY CHAIN MANAGEMENT, 7E. This edition draws from the authors' extensive first-hand experiences and relationships with executives and practitioners worldwide to highlight critical developments in the field. Students examine recent advancements in supply chain fraud management, artificial intelligence, analytics, procureme...