Marketing communications has two levels: a strategic, conceptual level, and a tactical, implementation level. In Marketing Communications , authors Micael Dahlen and Fredrik Lange argue that one cannot function without the other. Strategy and concept must be implemented, and successful implementation depends on sound strategy and concept.

This introduction to social and cultural anthropology has become a modern classic, revealing the rich global variation in social life and culture across the world. Presenting a clear overview of anthropology, it focuses on central topics such as kinship, ethnicity, ritual and political systems, offering a wealth of examples that demonstrate the enormous scope of anthropology and the importance of a comparative perspective. Unlike other texts on the subject, Small Places, Large Issues incorpor...

STATISTICS AT SQUARE ONE The new edition of the popular introduction to the world of statistics for health care professionals and medical studentsFirst published nearly three decades ago, Statistics at Square One remains one of the most popular introductions to medical statistics. Now in its twelfth edition, this international bestseller continues to be a must-have resource for anyone in need of a thorough introduction to statistics in the health sciences. Clear and accessible chapters help s...

Stedenbouwkundige Riek Bakker vertelt hoe en waarom ons land geworden is zoals het nu is, en toont aan dat de inrichting van het huidige en het toekomstige Nederland een continu proces is van gebiedsontwikkeling. Zijzelf heeft met daadkracht, doorzettingsvermogen en creativiteit haar stempel gedrukt op de ruimtelijke inrichting van Nederland, met als toonaangevendste projecten de Kop van Zuid in Rotterdam en Vinex‑wijk Leidsche Rijn bij Utrecht.

Door een combinatie van vakinhoudelijke kenni...

We hebben allemaal wel één of twee succesnummers: gerechten die kinderen altijd eten. Maar met twee recepten heb je nog geen heel weekmenu, natuurlijk. Daarom verzamelde Elsbeth Teeling van de Club van Relaxte Moeders de beste recepten van andere ouders. Hier eet iedereen zijn vingers bij op. Relax Mama!

Via functionele rekenopgaven de optimale voorbereiding op het nieuwe rekenexamen. De methode bestaat uit een uitgebreide digitale leeromgeving en één handzaam boek. Nu kiezen voor deze methode betekent de slimste route naar het mbo-diploma. Daar kun je op rekenen.

Instrumentation and Control Systems, Third Edition, addresses the basic principles of modern instrumentation and control systems, including examples of the latest devices, techniques and applications. The book provides a comprehensive introduction on the subject, with Laplace presented in a simple and easily accessible form and complemented by an outline of the mathematics that would be required to progress to more advanced levels of study. Taking a highly practical approach, the author combi...

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interaction design...

In this volume, Michael Fullan, an expert in the field of organizational change and leadership, provides the practical tools to help leaders understand and implement change in their organizations.