Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant product...

This book is written for undergraduate students in behavioural sciences, such as psychology, pedagogy, sociology and ethology. The topics range from basic techniques such as correlation and t-tests, to moderately advanced analyses such as multiple regression and MANOVA. The focus is on practical application and reporting, and on the correct interpretation of what is being reported. For example, why is interaction so important? What does it mean when the null hypothesis is retained? Why do we ...

This package includes MasteringChemistry (TM) For courses in Organic Chemistry (2-Semester) A framework for organic chemistry built around the similarities in reaction types Paula Bruice's presentation in Organic Chemistry, Eighth Edition provides mixed-science majors with the conceptual foundations, chemical logic, and problem-solving skills they need to reason their way to solutions for diverse problems in synthetic organic chemistry, biochemistry, and medicine. The Eighth Edition builds a ...

This custom product has been designed to help you succeed. It includes top-notch Pearson content written by renowned authors, plus amazing case studies and articles. Our team works hard with your school and professors to aid your studies. Get ahead now and give your education a boost!

War, Trade, and Settlement in the Seventeenth-Century Atlantic World

"The Dutch Moment" demonstrates how the Dutch built and eventually lost an Atlantic empire, one stretching from their homeland in the United Provinces to the Hudson River, from Brazil and the Caribbean to Africa's Gold Coast. Whether as settlers or soldiers, many participants in Dutch colonisation came from other parts of Europe or the New World. Nor could the Dutch have achieved military supremacy without also carefully cul...

Professional English in Use Marketing offers comprehensive coverage of key marketing vocabulary, it includes 50 units covering everything from marketing basics and the full marketing mix, through to research, advertising, media and PR.

Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we...

What questions have you heard recently that made a decisive impact on your work?

Intervision is a form of expertise development in which professionals call on their colleagues and peers to help them gain insights into the problems they have at work. A group of five to eight participants unravels a problem submitted by one participant, the case provider, by asking questions using one or another intervision method. This book explains the top 10 best intervision methods.

The book is about how to...

Terrorism trials are an exceptional opportunity for better understanding and, hence, countering terrorism, since they are often the only place where most if not all of the actors of a terrorist incident meet again, and where the media report and broadcast their respective accounts. A nexus between terrorist violence, law enforcement and public opinion, terrorism trials showcase justice in progress and thus demonstrate to the world how terrorism suspects are treated under national law.

This vo...

Writing a proper scientific text is not an easy job. Academic reality is complex, and text requirements differ per discipline and per writing task. Then there is your research, the basis for your text, which also demands attention.

Effective Strategies for Academic Writing shines a spotlight on the mechanisms of academic thinking, academic writing, and academic texts. It helps academic writers successfully complete their writing tasks. The author discusses strategies for small writing assignm...