Consumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past sixty years via a collection of subjective personal introspective essays.

The law that regulates armed conflicts is one of the oldest branches of international law, and yet continues to be one of the most dynamic and relevant areas of law today. Now in its third edition, this textbook provides an accessible, scholarly, and up-to-date examination of international humanitarian law, offering students and teachers a comprehensive and logical discussion and analysis of the law. The textbook contains detailed examples, extracts from relevant cases, and useful discussion ...

Custom publication for Erasmus University Rotterdam, Rotterdam School of Management - Bachelor Bedrijfskunde - RSM block 5 'Verantwoord leiderschap in organisaties'

Introducing Communication Research teaches the basics of communication research in an accessible manner by using student-focused real-world examples, engaging application exercises, and up-to-date resources. The Fifth Edition adds coverage of social media and big data, artificial intelligence (AI), and changes in communication brought about by the COVID-19 pandemic.

Suitable for undergraduate and postgraduate business management or marketing students

Guide your students through sales theory to the practical implications of selling with the support of the ideal text

Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace.

Fully updated with the latest case studies, practical exercises and exa...

Rich people know a secret. In this book, former Wall Street investor Codie Sanchez pulls back the curtain.

Most people look for wealth in all the wrong places.. From dropshipping and startups to grinding for promotions, you might believe you have to trade your life to be one of the few who win. But the truly rich know these paths are paved with delusion and false promises.

In Main Street Millionaire, Codie Sanchez teaches you the path the wealthy really walk. Instead of risking it all with li...

Situated at the intersections of queer studies, diaspora studies and Asian Studies, this book articulates an intersectional cultural politics that is anti-racist, decolonial, anti-nationalist, feminist and queer.