Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets

In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop cap...

“I’ve worked in a wide range of settings and been fortunate to teach health professionals and to learn from the best. Despite all that experience, I still find Clinical Sports Medicine extremely useful. It makes me, and my athletes, better.

Very easy to quickly check in the clinic. Love every new edition—have not been disappointed.”Mario Bizzini, PT, PhD, Former Executive Board Member, International Federation of Sports Physical Therapy (IFSPT)Now in its sixth edition, the world-leadi...

This best-selling textbook continues to lead the way in providing an approachable and wide-ranging introduction to politics. It covers the key concepts, theories and debates, actors and institutions that drive politics, exploring their application and relevance to contemporary political developments. This sixth edition's new co-author, Matthew Laing, builds on previous editions and provides significant revisions to chapters covering populism, elections, global policing, security and governanc...

The number one best-selling legal skills guide, covering all the practical and academic skills a student needs throughout their studies. Legal Skills is the essential text for students new to law, helping them make the transition from secondary education and equipping them with the skills they need to succeed from the beginning of their degree, through to final-year exams and dissertations. · Written in an accessible and friendly style, structured in three parts: Sources of Law, Academic Leg...

This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout.

This Very Short Introduction describes the new field of cognitive neuroscience - the study of what happens in the brain when we perceive, think, reason, remember, and act. Focusing on the human brain, Passingham looks at the most recent research in the field, the modern brain imaging technologies, and what the images can and can't tell us.

A core text for psychology of criminal behaviour courses offered out of psychology and criminology departments nation-wide.

This book is a hands-on manual for crafting and conducting useful experiments in real-life settings.