Now available with Macmillan's new online learning tool Achieve, Introduction to the Practice of Statistics, 10th edition, prepares students for the application of statistics in the real world by using current examples and encouraging exploration into data analysis and interpretation. The text enforces statistical thinking by providing learning objectives and linked exercises to help students master core statistics concepts and think beyond the calculations. Achieve for Introduction to the Pr...

Electronic Inspection Copy available for instructors hereManaging across Cultures introduces the concepts, policies and practices of managing resources in different socioeconomic, political and cultural contexts. It is structured on a country-by-country basis to allow a closer and more rigorous examination of the factors that influence labour market trends, organization and employment policies and practices in specific countries. The book:- includes dedicated chapters on emerging economies in...

- First fully-fledged textbook on digital marketing that covers the entire marketing process;

- with contributions from more than 20 online marketing specialists;

- English edition of the Dutch standard issue Basisboek Online Marketing.

Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals ...

Urban regions are confronted with huge sustainability challenges. Their future depends to a large extent on our ability to promote sustainable urban development. However, sustainability challenges in cities are inherently complex and need integrated, multidisciplinary solutions. This textbook on Smart Sustainable Cities responds to that challenge by capturing theories, methods and tools relevant for researching smart sustainable cities and developing solutions for sustainability challenges w...

Within architecture, tacit knowledge plays a substantial role both within the design process and its reception. This book explores the tacit dimension of architecture in its aesthetic, material, cultural, design-based, and reflexive understanding of what we build. Much of architecture’s knowledge resides beneath the surface, in nonverbal instruments such as drawings and models that articulate the spatial imagination of the design process. Tacit knowledge, described in 1966 by Michael Polany...

This collection of essays critically engages with Charles Taylor’s idea of a Catholic modernity through focusing on the crucial issue of the shape and role of religion in modernity. Taylor launched the idea in his seminal 1996 essay 'A Catholic Modernity?', and the idea is here explored in relation to other Christian denominations and non-Christian traditions. Taylor’s proposal has the potential to become a central and encompassing perspective in thinking about relations between modernity...

In Hooked, Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather Winner of best Marketing book in 800-CEO-READ Business Book Awards 2014 'The book everyone in Silicon Valley is talking about' B...

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a glob...

Offer your students a balanced understanding of Anatomy, Physiology, and Clinical coverage.Essentials of Human Anatomy & Physiology is an essential guide in A & P, combining high-quality content with clear language. Along with the interactive and digital features of Pearson Mastering (R), this book is a necessary learning resource for your students.

Students are often overwhelmed by the amount of information presented in the introductory financial accounting course, while instructors often want their students to better grasp "the big picture." Fundamentals of Financial Accounting Concepts delivers a unique approach to building accounting skills while maintaining a more traditional use of debits and credits. Through this method, the authors drive students' curiosity and inspire them to ask the "why" questions that get at the heart of how ...