Now in its tenth edition, this popular text has been comprehensively updated and revised to reflect changing world events that are impacting international marketing and the challenges posed by the latest developments . The text provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case...

This textbook provides students with a comprehensive introduction to the role of governments and the public sector as well as international tourism policy in developing and managing tourism.

Through a unique combination of data visualisation and analytics (both theoretical and applied), this ground-breaking textbook provides you with the expertise to analyse, interpret and communicate data with confidence, to inform real-world decision making.

Unlike other books available on the market, this combines rigorous academic theory with practical insights, making it both suitable for students and practitioners at the intersection between digital transformation, marketing and strategy implementation; Provides insights from contributors from GE, Volvo, Adobe, Siemens, DHL, Thales and other companies known for their exceptional abilities to drive profits via digital transformation; Practical steps to drive profits via digital strategy implem...

An accessible textbook for professionals, undergraduate, graduate and executive students in business studies and economics that are interested in effective approaches towards sustainability challenges. The first textbook to take a multidisciplinary approach to address wicked problems relating to the SDGs. Provides a guide for action research by practitioners, as well as students.

The book provides both practical and managerial implications of cyber security that also supports business intelligence and discusses the latest innovations in cyber security.

The subject of sustainability transitions has, in the past decade or so, become an established research field for academics, policy makers and practitioners alike. In this volume we further advance this line of inquiry with a special reference

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.