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Advertising Media Planning / 5th edition

A Brand Management Approach

2022 || Paperback || Larry D. Kelley e.a. || Taylor & Francis

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluati...

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Managing Events

Real Challenges, Real Outcomes

2025 || Paperback || Liz Quick || SAGE

This student introduction to managing events brings a much-needed real-world industry perspective alongside essential academic coverage for success in both your studies and career.