A new and engaging key text for cognitive psychology providing core knowledge plus learning and skills support for all undergraduate psychology students.

A new edition of this key text on research methods for all undergraduate education students.

Provides managers and leaders within Health and Social Care organisations with essential planning and budgeting skills.

Market Leader uses authoritative authentic content from the Financial Times to build the professional language and skills needed to communicate in the modern world of business. The third edition has been completely updated to reflect this fast-changing world.

This text provides students with a solid foundation for understanding data analysis and specific statistical techniques. Focusing on the most current and frequently used statistical methods in today's health care literature, the book covers essential material for a variety of program levels including in-depth courses beyond the basic statistics course. Well-organized, clear text discussions and great learning tools help students overcome the complexities and fully comprehend the concepts of t...

The authors of this updated edition of a bestseller invite you to reflect on how you influence your students and collaborate with your colleagues.

Designed for advanced business students, marketing research academics, practitioners and consultants this text provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Using real-life examples to illustrate important concepts that family researchers encounter regularly, the text covers traditional quantitative methods, qualitative methods, and the mixed-method approach. Written in a clear, concise style, this book teaches students consume research in a sophisticated, effective manner.

Understanding how society shapes the economy helps us answer many important questions. For example, how does advertising get people to buy things? How do people use their social connections to get jobs? This title presents sociological answers to questions like these.

A popular text in its first edition, Mechanics of Solids and Structures serves as a course text for the senior/graduate (fourth or fifth year) courses/modules in the mechanics of solid/advanced strength of materials, offered in aerospace, civil, engineering science, and mechanical engineering departments. Now, Mechanics of Solid and Structure, Second Edition presents the latest developments in computational methods that have revolutionized the field, while retaining all of the basic principle...