Examines how readers interact with literary works, how they understand and are moved by them. Mick Short considers how meanings and effects are generated in the three major literary genres, carrying out stylistic analysis of poetry, drama and prose fiction in turn. He analyses a wide range of extracts from English literature.

Complete introduction to research methods for any sport or exercise-related degree courseCovers qualitative and quantitative methodsExplores the full research process, from choosing a research question to writing a research reportIncludes international sport and exercise related cases and examples in every chapterStraightforward and engaging but not simplistic; substantial enough for any graduate level courseFully revised fourth edition includes expanded coverage of key and emering topics inc...

Business in Latin America provides readers with a comprehensive overview of the business environment of this dynamic and challenging region. The book begins with an overview of the most important macroenvironments shaping the region’s opportunities and risks, while the second part focuses on the business strategies that respond to those opportunities and risks. Capturing the dynamism of this region, this new edition provides a thorough and nuanced understanding of the commonalities and diff...

Research in Public Administration and Public Management has distinctive features that influence the choices and application of research methods. The standard methodologies for researching from the social sciences can be difficult to follow in the complex world of the public sector. In a dynamic political context, the focus lies on solving societal problems whilst also using methodological principles to do scientifically sound research.

The second edition of Research Methods in Public Administ...

Providing short, clear and accessible explanations of the main areas of EU law, Understanding European Union Law is both an ideal introduction for students new to EU law and an essential addition to revision for the more accomplished. This eighth edition has been fully revised and updated with the latest legislative changes and includes an in-depth discussion of 'Brexit' and its implications for EU-UK relations. The book provides readers with a clear understanding of the structures and ration...

Introduces metaethics in a refreshing, question-driven way that explains the main topics and problems for the beginning student. The first edition has established itself as one of the best introductions to the topic for the beginner and offers a better guide than more advanced books. The second edition benefits from a reordering of the chapters to make the flow of discussion easier and includes new material on evolution and ethics, debunking arguments and 'thick' and 'thin' moral concepts.

In...

Analyses contemporary British identity through the various and changing ways in which people who live in the UK position themselves and are positioned by their culture today, thereby offering the perfect introductory text for students of contemporary British society. - This edition has been fully updated to reflect the seismic shifts in Britain over the last few years, thereby offering the reader the most up-to-date text on British identity and recent events in Britain. - Highly illustrated w...

The fifth edition of this comprehensive and engaging text guides readers through the essential tools and skills necessary to conduct quantitative content analysis research. Readers will find a clear definition of quantitative content analysis and step-by-step instructions on designing a content analysis study, along with examples of content analysis studies and journal articles. This edition has been updated with the latest methods in sampling in the digital age, computerized content analysis...

This is the first book to provide a comprehensive overview of the multidisciplinary domain of eHealth – one of the most important recent developments in healthcare. It provides an overview of the possibilities of eHealth for different healthcare sectors, an outline of theoretical underpinnings and effectiveness, and key models, frameworks and methods for its development, implementation, and evaluation. This fully revised second edition brings together up-to-date knowledge on eHealth and inc...

eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book.

The 9th edition has been fully updated t...