Whether it's our choice of a new car or what we think about our neighbours, our opinions and attitudes are a way of negotiating the world around us. The Psychology of Influence explores how these preferences and behaviours are influenced and affected by the messages we receive in daily life. From consumer choices to political, lifestyle and financial decisions, the book examines how and why we may be influenced by a range of sources, from written text and television to social media and interp...

Focusing on auditing as a judgment process, this unique textbook helps readers strike the balance between understanding auditing theory and how an audit plays out in reality. The only textbook to provide complete coverage of both the International Auditing and Assurance Standards Board and the Public Company Accounting Oversight Board, Auditing reflects the contemporary evolution of the audit process. New additions to the book include expert updates on key topics, such as the audit of account...

This new edition of Modern Hebrew: An Essential Grammar is an up-to-date and practical reference guide to the most important aspects of modern Hebrew as used by contemporary native speakers of the language. It presents an accessible description of the language, focusing on the real patterns of use today. The Grammar aims to serve as a reference source for the learner and user of Hebrew irrespective of level, by setting out the complexities of the language in short, readable sections that are ...

From the apparently simple adaptation of a text into film, theatre or a new literary work, to the more complex appropriation of style or meaning, it is arguable that all texts are somehow connected to a network of existing texts and art forms. In this new edition Adaptation and Appropriation explores: multiple definitions and practices of adaptation and appropriationthe cultural and aesthetic politics behind the impulse to adaptthe global and local dimensions of adaptationthe impact of new di...

An Introduction to Applied Cognitive Psychology offers an accessible review of recent research in the application of cognitive methods, theories, and models. Using real-world scenarios and engaging everyday examples this book offers clear explanations of how the findings of cognitive psychologists have been put to use. The book explores all of the major areas of cognitive psychology, including attention, perception, memory, thinking and decision making, as well as some of the factors that aff...

Latent Variable Models: An Introduction to Factor, Path, and Structural Equation Analysis introduces latent variable models by utilizing path diagrams to explain the relationships in the models. This approach helps less mathematically-inclined readers to grasp the underlying relations among path analysis, factor analysis, and structural equation modeling, and to set up and carry out such analyses. This revised and expanded fifth edition again contains key chapters on path analysis, structural...

Community Psychology, 5/e focuses on the prevention of problems, the promotion of well-being, empowerment of members within a community, the appreciation of diversity, and an ecological model for the understanding of human behavior. Attention is paid to both “classic” early writings and the most recent journal articles and reviews by today’s practitioners and researchers. Historical and alternative methods of effecting social change are explored in this book, with the overall theme that...

This tenth edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales management professors on a regular basis. Their text focuses on the importance of employing different sales strategies for different customer groups, as well as integrating corporate, business, marketing, and sales strategies.

Sales Management includes coverage of the current trends and issues in sales management, along with numerous real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. Key changes in this edition include:Updates in each chapter to reflect the latest sales management research, and leading sales management trends and practices;Revised end-of-chapter cases;Revised ethical dilemma boxes;All new chapter opening vignettes about well-known companies that illustrate key topics from that chapter; andNew or updated comments from sales managers in "Sales Management in the 21st Century" boxes. An online instructor's manual with test questions and PowerPoints is available to adopters...

Fundamentals of Cognitive Science draws on research from psychology, philosophy, artificial intelligence, linguistics, and neuroscience to provide an engaging and student-friendly introduction to this interdisciplinary field. Whilst structured around traditional cognitive psychology, the book also looks at cognitive neuroscience, and magic.

A concise and accessible introduction to key issues in pronunciation for students studying English pronunciation Incorporates a range of pedagogical features such as articulatory explanations and sample sentences as well as a companion website with recordings so students can practice their pronunciation which makes it an ideal textbook for students coming to this topic for the first time. The only book to not follow a pronunciation model and instead focuses on working with the accent of learn...